Microsoft has signed a deal with Devicescape that will give Windows Phone 8 users free access to over 12 million WiFi hotspots within the US. Users will be able to easily locate these WiFi hotspots through Bing Maps on their Windows Phone 8 smartphone.
“Mobile data caps, tiers and throttling are limiting the smartphone experience,” said Dave Fraser, CEO of Devicescape. “By leveraging the Devicescape network of public hotspots, Microsoft can now pass along tremendous value to its Windows Phone 8 users enabling them to locate a nearby quality WiFi network. Windows Phone 8 users will now have an alternative way to manage their monthly data plan while maintaining the quality of service they are accustomed to from their mobile provider.”
Benefits of Free WiFi Access
This is good news for Windows Phone 8 users, and will help them to reduce monthly data charges, and keep below the data caps that various mobile carriers set on their plans. With the increasing reliance on mobile data for everyday tasks such as streaming videos, browsing the internet, and using social media, having access to free WiFi can significantly alleviate the burden on users’ data plans. This is particularly beneficial for users who are on limited data plans or those who experience throttling once they exceed their data limits.
Moreover, the integration with Bing Maps makes it incredibly convenient for users to find and connect to these hotspots. Instead of manually searching for available networks, users can simply open Bing Maps and see the nearest WiFi hotspots, ensuring they stay connected without any hassle.
Impact on Mobile Data Usage
The partnership between Microsoft and Devicescape is a strategic move that addresses a growing concern among smartphone users: the cost and limitations of mobile data. As mobile applications and services become more data-intensive, users often find themselves exceeding their data limits, leading to additional charges or reduced speeds. By providing access to a vast network of WiFi hotspots, Microsoft is offering a practical solution to this problem.
For example, a user streaming a high-definition video on their mobile network might consume a significant portion of their monthly data allowance in just a few hours. However, by connecting to a Devicescape WiFi hotspot, they can enjoy the same content without worrying about data consumption. This not only enhances the user experience but also promotes more efficient use of mobile data.
Additionally, this move can be seen as a competitive advantage for Windows Phone 8 in the smartphone market. With other operating systems like iOS and Android dominating the market, offering free WiFi access can attract users who are looking for cost-effective solutions to manage their data usage. It also positions Windows Phone 8 as a user-friendly option that prioritizes connectivity and convenience.
The deal between Microsoft and Devicescape is a significant step towards improving the smartphone experience for Windows Phone 8 users. By providing free access to over 12 million WiFi hotspots, users can enjoy seamless connectivity, reduce their data charges, and avoid the limitations imposed by mobile data caps. This initiative not only benefits individual users but also enhances the overall appeal of Windows Phone 8 in a competitive market.
Source, Gizmodo
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