Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, recently held a talk called “re-imagining” Microsoft at the recent design day event in Norway, explaining a little more about the latest Microsoft rebranding exercise.
Which goes into a little more depth about the Microsoft rebranding changes the company has gone through over the last year. Watch the video after the jump to learn more about the “re-imagining” Microsoft project and see it in action.
“The talk is about the alignment of design and marketing, product and brand harmoniously at a massive scale and not the least what this means for Microsoft organizations culturally.”
The video also reveal that Microsoft has plans to do similar makeovers with their Bing, Skype, Yammer, and Xbox products with early rebrand concepts shown as well. When asked about influences the pair explained:
“We thought about Nike,”-“When you experience the Nike brand in whatever form you may experience it, there’s always a Nikeness right…you can certainly see it without the logo.”
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