Microsoft is apparently in the process of another acquisition with an apparent $100 million purchase of calendar app maker Sunrise.
Sunrise makes a range of calendar applications for both mobile and desktop, and the apps connect calendars from different sources. The apps are available for Android and iOS, and also the Mac, plus there is a web-based version as well. This cross-platform availability has made Sunrise a popular choice among users who need to manage their schedules seamlessly across different devices.
Sunrise’s Unique Features and Integration
One of the standout features of Sunrise is its ability to integrate calendars from various sources such as Google Calendar, iCloud, and Microsoft Exchange. This means users can view and manage all their appointments and events in one place, without having to switch between different apps. Additionally, Sunrise offers smart features like weather forecasts, Google Maps integration for event locations, and even the ability to schedule meetings directly within the app.
The acquisition of Sunrise by Microsoft is expected to bolster the company’s suite of productivity tools. Microsoft is expected to use the technology in its Office range of apps, but at the same time continue to make the apps available as standalone products. This is something that Microsoft did recently when they purchased email startup Acompli. The Acompli acquisition led to the development of the new Outlook app for Android and iOS, which has been well-received for its user-friendly interface and robust features.
Microsoft’s Strategic Acquisitions
Microsoft has been on a buying spree, acquiring several companies to enhance its Office suite and other services. These acquisitions are part of a broader strategy to make Microsoft’s software more versatile and accessible across different platforms. For instance, the purchase of Acompli was a strategic move to improve Microsoft’s email services, and it resulted in a significant upgrade to the Outlook app.
Similarly, the acquisition of Sunrise is likely to bring advanced calendar functionalities to Microsoft’s existing products. By integrating Sunrise’s technology, Microsoft can offer a more cohesive and comprehensive productivity experience to its users. This move aligns with Microsoft’s vision of creating a unified ecosystem where users can seamlessly transition between different devices and platforms.
Moreover, the integration of Sunrise into Microsoft’s ecosystem could lead to new features and improvements in other Microsoft products. For example, we might see enhanced calendar functionalities in Microsoft Teams, making it easier for users to schedule and manage meetings. The acquisition could also lead to better synchronization between Outlook and other calendar services, providing a more streamlined experience for users.
Microsoft has purchased a number of companies recently and then integrated these products into their Office suite of software, which is now multi-platform. This approach not only enhances the functionality of Microsoft’s products but also helps the company stay competitive in the ever-evolving tech landscape.
In conclusion, Microsoft’s acquisition of Sunrise is a strategic move to enhance its productivity tools and offer a more integrated experience to its users. By leveraging Sunrise’s technology, Microsoft can provide advanced calendar functionalities across its suite of apps, making it easier for users to manage their schedules and stay organized. This acquisition is yet another example of how Microsoft is continually evolving to meet the needs of its users in a multi-platform world.
Source TechCrunch
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
