Nintendo has been fighting releasing their Mario games on mobile for the last few years and now the company has announced that Mario is coming to the iPhone with Super Mario Run.
Nintendo announced at Apple’s iPhone 7 event today that they are launching Super Mario Run on the iPhone.
Breaking New Ground
This is the first of Nintendo’s Mario games to launch on mobile devices, the company has kept the games exclusive to their platforms in the past. This move marks a significant shift in Nintendo’s strategy, as they have traditionally focused on their own hardware, such as the Nintendo DS and the Nintendo Switch. By bringing Mario to mobile, Nintendo is acknowledging the vast potential of the mobile gaming market, which has seen exponential growth over the past decade.
We can expect to see more Mario and also more Nintendo games on Apple’s iPhone and iPad in the future. This could include other beloved franchises like Zelda, Metroid, and Animal Crossing, which have a massive fan base eagerly awaiting mobile versions. Super Mario Run will be launching before the end of the year and will be available for a one-off cost, no details on how much the game will cost as yet.
Gameplay and Features
Super Mario Run is designed to be a side-scrolling, auto-runner platformer, which means Mario will continuously move forward, and players will control his jumps and other actions. This gameplay style is well-suited for mobile devices, allowing for quick, engaging sessions that can be enjoyed on the go. The game will feature multiple modes, including a single-player campaign and a competitive mode where players can challenge others to beat their scores.
The game will also include various levels inspired by classic Mario games, with familiar enemies, power-ups, and obstacles. Players can expect to see iconic elements like Goombas, Koopa Troopas, and the ever-popular question mark blocks. Additionally, the game will incorporate new mechanics and challenges to keep even the most seasoned Mario fans on their toes.
Monetization and Future Prospects
While the exact pricing for Super Mario Run has not been disclosed, it is expected to follow a premium pricing model, meaning players will pay a one-time fee to unlock the full game. This approach contrasts with the prevalent freemium model in mobile gaming, where games are free to download but include in-app purchases. Nintendo’s decision to opt for a one-time purchase could appeal to players who prefer a complete gaming experience without the interruptions of microtransactions.
The success of Super Mario Run could pave the way for more Nintendo titles on mobile platforms. Given the popularity of mobile gaming, this could be a lucrative venture for Nintendo, attracting a new generation of gamers who primarily use smartphones and tablets for their gaming needs. Moreover, it could also serve as a gateway for these new players to explore Nintendo’s dedicated gaming consoles and other offerings.
The launch of Super Mario Run on the iPhone represents a bold new direction for Nintendo, one that could significantly impact the mobile gaming landscape. With its rich history and beloved characters, Nintendo is well-positioned to make a substantial mark in this space. Fans and newcomers alike have much to look forward to as Mario makes his mobile debut.
Source Apple
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