One of the coolest apps on Apple’s iOS platform and Google’s Android platform for reading your favorite sites and news is Pulse. According to a recent report by All Things D, LinkedIn is in the process of buying the company that develops Pulse in a deal which is reported to be worth $50 million.
According to the report, the final amount that LinkedIn will pay for Pulse has yet to be agreed, but the amount being negotiated is somewhere between $50 million and $100 million US dollars.
The Rise of Pulse
Pulse was developed by San Francisco-based Alphonso Labs, and the app has become very popular on both Android and iOS. The app has over 20 million users who read more than 10 million stories using it each day. Pulse’s user-friendly interface and seamless integration with various news sources have made it a favorite among users who want to stay updated with the latest news and trends. The app allows users to customize their news feed, making it easy to follow their favorite topics and sources.
Pulse’s success can be attributed to its innovative design and the ability to aggregate content from multiple sources into a single, easy-to-read format. This has made it a go-to app for busy professionals, students, and anyone who wants to stay informed without having to visit multiple websites or apps.
LinkedIn’s Strategic Move
The acquisition of Pulse by LinkedIn is seen as a strategic move to enhance LinkedIn’s content offerings. LinkedIn, primarily known as a professional networking site, has been making efforts to become a more comprehensive platform for professionals. By acquiring Pulse, LinkedIn aims to integrate Pulse’s news aggregation capabilities into its platform, providing users with a more robust and personalized news experience.
This move aligns with LinkedIn’s broader strategy to increase user engagement by offering valuable content. By integrating Pulse, LinkedIn can offer its users a curated news feed that is tailored to their professional interests and industry trends. This not only keeps users engaged but also encourages them to spend more time on the platform.
Of course, this is not official as yet and neither Alphonso Labs nor LinkedIn have confirmed the deal. As soon as we get some more information, we will let you guys know.
The potential acquisition also highlights the growing importance of content curation in the digital age. With the vast amount of information available online, users are increasingly looking for tools that can help them filter and organize content in a meaningful way. Pulse’s ability to deliver personalized news feeds makes it a valuable asset for LinkedIn, which can leverage this technology to enhance its own content curation capabilities.
Moreover, the acquisition could open up new revenue streams for LinkedIn. By offering premium content or subscription-based news services, LinkedIn can monetize its user base more effectively. This could be particularly appealing to professionals who are willing to pay for high-quality, relevant content that can help them stay ahead in their careers.
The acquisition of Pulse by LinkedIn, if finalized, could be a game-changer for both companies. For LinkedIn, it represents an opportunity to enhance its content offerings and increase user engagement. For Pulse, it provides a platform to reach an even larger audience and continue its growth trajectory. As the digital landscape continues to evolve, strategic acquisitions like this one will play a crucial role in shaping the future of content consumption and curation.
Source All Things D
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
