LG has announced that it is launching its rollable TV, the LG SIGNATURE OLED R, in South Korea, and it will retail for KRW 100 million, which is about $87,000 at the current exchange rate.
The new LG SIGNATURE OLED R features a display that was first seen as a prototype, and now the first model is going on sale.
Innovative Design and Technology
LG SIGNATURE OLED R boasts a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology and individual dimming control to deliver supreme picture quality. But beyond the advanced hardware, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits. The R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.
The rollable design is not just a gimmick; it offers practical benefits. When not in use, the TV can roll down into its base, freeing up space and allowing for a more minimalist living environment. This feature is particularly useful in modern homes where space is at a premium. The base itself is designed to be aesthetically pleasing, blending seamlessly with various interior designs.
Advanced Features and Performance
The LG SIGNATURE OLED R is packed with advanced features that make it a standout product in the market. It supports 4K resolution, ensuring that viewers get the best possible picture quality. The self-lighting pixel technology allows for perfect blacks and infinite contrast, making every scene look incredibly realistic. Additionally, the TV supports various HDR formats, including Dolby Vision, which enhances the viewing experience by providing greater detail and more vibrant colors.
The TV also comes with an advanced sound system. It features a front-firing 100W Dolby Atmos speaker system built into the base, providing an immersive audio experience that complements the stunning visuals. This makes it an excellent choice for movie enthusiasts and gamers alike.
Moreover, the LG SIGNATURE OLED R is equipped with AI-powered features. It includes LG’s ThinQ AI, which allows for voice control and smart home integration. Users can control the TV and other connected devices using voice commands, making it a convenient addition to any smart home setup.
Market Impact and Future Prospects
The launch of the LG SIGNATURE OLED R marks a significant milestone in the TV industry. It showcases LG’s commitment to pushing the boundaries of technology and design. While the high price tag may limit its accessibility to a broader audience, it sets a precedent for future innovations in the market. As technology advances and production costs decrease, we can expect to see more affordable rollable TVs in the future.
The rollable TV also opens up new possibilities for how we think about and use televisions. It challenges the traditional notion of a TV as a static, bulky object and reimagines it as a dynamic, adaptable piece of technology. This could pave the way for other flexible and space-saving devices in the home entertainment sector.
You can find out more details about the new LG rollable TV over at LG’s website at the link below. It looks impressive from the photos and promises to deliver an unparalleled viewing experience.
Source LG
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