KFC has come up with a novel way to let you text on your smartphone or tablet whilst you are at one of their restaurants. The company has ingeniously turned their food trays into Bluetooth keyboards, merging dining with digital convenience.
The video below shows how the KFC Bluetooth keyboard works. The device can easily be connected to your smartphone or tablet, allowing you to type away without getting your device greasy from your meal.
Innovative Dining Experience
KFC made these Bluetooth keyboards available in their restaurants in Germany for a week. The keyboards were disposable and replaced the paper liners on their food trays. This innovative approach not only provided a unique dining experience but also addressed a common issue faced by many fast-food lovers: greasy fingers making it difficult to use their devices.
The Bluetooth keyboard, dubbed the “Tray Typer,” was designed to be ultra-thin and rechargeable. It could be connected to any smartphone or tablet via Bluetooth, making it a versatile tool for customers. The keyboard was also water-resistant, ensuring that it could withstand the occasional spill or splash from a drink.
Marketing Success and Future Prospects
The company reported that everyone who used the keyboard took one home, which turned out to be a successful marketing exercise. This initiative not only increased customer engagement but also generated significant buzz on social media and tech blogs. The novelty of the Tray Typer made it a talking point, drawing attention to KFC’s innovative approach to enhancing the customer experience.
While it is not clear whether KFC plans to roll out these keyboards to their restaurants globally in the future, the success of the initial trial in Germany suggests that there is potential for wider adoption. The Tray Typer could become a staple in KFC outlets, especially in tech-savvy regions where customers are likely to appreciate the added convenience.
Moreover, this initiative opens up possibilities for other fast-food chains to explore similar technological integrations. Imagine a world where your favorite fast-food restaurant offers not just free Wi-Fi but also interactive, tech-enhanced dining experiences. From ordering kiosks to augmented reality menus, the future of dining could be significantly shaped by such innovations.
In conclusion, KFC’s Bluetooth keyboard is a brilliant example of how technology can be seamlessly integrated into everyday experiences. By addressing a common problem and turning it into a unique selling point, KFC has set a precedent for other companies to follow. Whether or not the Tray Typer becomes a permanent feature, it has certainly made its mark as a creative and effective marketing tool.
Source Gizmodo
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