The new touch screen watch collection from Kenneth Cole is reported to be the first touch screen watch for the fashion market. This innovative collection is designed to merge style with cutting-edge technology, making it a standout in the world of fashion accessories. The watches feature a 32-city world time function, which is perfect for globetrotters who need to keep track of multiple time zones. Additionally, the electro-luminescent backlight ensures that the watch face is easily readable in low-light conditions, adding both functionality and convenience.
Advanced Features and Design
The stainless steel construction of the Kenneth Cole touch screen watch ensures durability and a sleek, modern look that complements any outfit. The water resistance feature makes it suitable for everyday wear, whether you’re at the office, at the gym, or out for a night on the town. The chronograph technology adds a layer of precision, making it not just a stylish accessory but also a functional timepiece for those who need accurate timekeeping.
The collection comes in three different styles, catering to a variety of tastes and preferences. Prices range from $125 up to $175, making these watches an affordable luxury. Each style is meticulously designed to offer a unique look, ensuring that there is something for everyone in this collection.
Innovative Marketing Campaign
Together with the launch of the watches, Kenneth Cole has also introduced a groundbreaking video ad campaign titled ‘A Defining Moment in Time.’ This campaign utilizes the new technology of QR Codes, allowing users to take photos of bar codes and then have uploaded video footage playback on their smartphones. This innovative approach not only highlights the advanced technology of the watches but also engages customers in a modern and interactive way.
The QR Code technology is a nod to the future, showing that Kenneth Cole is not just keeping up with the times but is also setting trends in the fashion industry. This campaign is designed to create a buzz and attract tech-savvy consumers who appreciate the blend of fashion and technology.
The Kenneth Cole touch screen watches are available directly from the Kenneth Cole website, as well as from major retailers like Macy’s and Dillard’s stores. This wide availability ensures that customers can easily find and purchase these stylish and functional timepieces.
In addition to the core features, the watches also offer customizable settings, allowing users to personalize their watch experience. For example, you can set alarms, use the stopwatch function, and even customize the watch face to suit your style. These additional features make the Kenneth Cole touch screen watch not just a timekeeping device but a versatile accessory that adapts to your lifestyle.
The launch of this collection marks a significant milestone in the fashion industry, as it bridges the gap between traditional watchmaking and modern technology. By incorporating touch screen functionality, Kenneth Cole has created a product that is both innovative and stylish, appealing to a broad audience.
The new touch screen watch collection from Kenneth Cole is a testament to the brand’s commitment to innovation and style. With its advanced features, durable construction, and affordable pricing, it is set to become a must-have accessory for fashion-forward individuals. The accompanying ‘A Defining Moment in Time’ video ad campaign further enhances the appeal of these watches, making them a standout choice in the competitive fashion market.
Via Chip Chick
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