When Apple launched their new iPhone 7 and 7 Plus smartphones, they introduced a range of new colors. One of those is a glossy black finish, which is called Jet Black.
According to a recent report, Samsung is now looking to launch a glossy black or jet black version of their Galaxy S7 handsets.
Samsung’s Strategy to Compete with Apple
Samsung already has a matte black version of the Galaxy S7, which it calls Onyx Black. However, the company is also looking to take on the Jet Black version of the iPhone with its new Glossy Black Galaxy S7. This move is seen as a strategic effort to compete directly with Apple’s popular color options and attract customers who prefer a sleek, shiny finish on their devices.
The introduction of a glossy black version could potentially boost the aesthetic appeal of the Galaxy S7, making it more attractive to consumers who are influenced by the visual design of their smartphones. The glossy finish is known for its premium look and feel, which could help Samsung capture a segment of the market that values these attributes.
Expanding Color Options to Boost Sales
In addition to the potential new glossy black version, Samsung also launched another new color recently: a Coral Blue handset. This color has already proven to be popular in South Korea, indicating that there is a demand for unique and vibrant color options. By expanding its color palette, Samsung is not only catering to diverse consumer preferences but also differentiating its products in a crowded market.
The introduction of new colors is part of Samsung’s broader strategy to boost sales of the Galaxy S7, especially after the unfortunate cancellation of its Note 7 handset. The Note 7 was plagued by battery issues that led to its discontinuation, causing a significant setback for the company. In response, Samsung has been focusing on enhancing the appeal of its existing models, such as the Galaxy S7, to recover from the loss.
Moreover, the addition of new colors can create renewed interest in the Galaxy S7, even among consumers who may have already been considering other brands or models. This approach can help Samsung maintain its competitive edge and keep its product lineup fresh and exciting.
Market Trends and Consumer Preferences
The trend of offering multiple color options is not unique to Samsung and Apple. Many smartphone manufacturers have recognized the importance of catering to consumer preferences for personalization and style. For instance, companies like Huawei and Google have also introduced various color options for their flagship devices, acknowledging that color can be a significant factor in a consumer’s purchasing decision.
Furthermore, the glossy black finish has become synonymous with luxury and sophistication in the tech world. This finish not only looks elegant but also complements the high-end features of modern smartphones. By adopting this finish, Samsung is aligning itself with a trend that resonates with a broad audience, from tech enthusiasts to fashion-conscious consumers.
In conclusion, Samsung’s decision to potentially introduce a glossy black version of the Galaxy S7 is a strategic move aimed at enhancing the device’s appeal and competing with Apple’s Jet Black iPhone. Alongside other new color options like Coral Blue, this initiative reflects Samsung’s commitment to meeting diverse consumer preferences and boosting sales in a competitive market. As the smartphone industry continues to evolve, offering a variety of color choices will likely remain a key strategy for manufacturers looking to attract and retain customers.
Source Korea Herald, MacRumors
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