We have been hearing rumors about the new Samsung Bixby Speaker for some time, and now it looks like there may be a possible name for the device. It may be called Magbee.
Samsung has filed a trademark for the Magbee name in the US and Europe. The name is apparently short for Magnetic Beetle. What this has to do with Samsung’s smart speaker remains to be seen. The name itself is intriguing and suggests that Samsung might be aiming for a unique branding strategy that could set it apart from other smart speakers in the market.
Expected Features and Launch
We are expecting to see the Samsung Smart Speaker before the end of the year. The device is expected to come with Bixby 2.0, which will launch with the Galaxy Note 9 in August. Bixby 2.0 is anticipated to bring significant improvements over its predecessor, including better natural language understanding, faster response times, and more robust integration with Samsung’s ecosystem of devices.
The trademark filings for the Magbee name apparently go back as far as December 2018. The trademark filing lists the name being used for audio speakers, door locks, LED TVs, and more. This suggests that Samsung may have broader plans for the Magbee name, potentially extending it to a range of smart home devices. This could indicate a more extensive ecosystem strategy, where the Magbee brand could become synonymous with smart home technology.
Potential Market Impact
It is possible that we could see the new Samsung Bixby Speaker at IFA 2018 in September. The IFA event is one of the largest consumer electronics trade shows in the world, making it an ideal platform for Samsung to unveil its new smart speaker. If the Magbee speaker is indeed launched at IFA, it will be interesting to see how it stacks up against competitors like Amazon Echo, Google Home, and Apple HomePod.
The smart speaker market is highly competitive, with each major tech company vying for a share of the growing market. Samsung’s entry into this space with a device potentially named Magbee could bring some fresh competition. Given Samsung’s strong presence in the consumer electronics market, the Magbee speaker could leverage the company’s existing customer base and brand loyalty.
As soon as we get some more details about the device, we will let you guys know. The anticipation surrounding the Magbee speaker is palpable, and it will be fascinating to see how Samsung positions this new product in the market. Will it focus on superior audio quality, advanced AI capabilities, or seamless integration with other Samsung devices? Only time will tell.
The potential launch of the Samsung Bixby Speaker, possibly named Magbee, is generating a lot of excitement. With trademark filings indicating a broader use of the Magbee name, Samsung might be planning a more extensive smart home ecosystem. The expected unveiling at IFA 2018 could provide more insights into Samsung’s strategy and how it plans to compete in the crowded smart speaker market.
Source Sammobile
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