Apple’s new iOS 4 went live yesterday, and along with the iOS 4 download came a new set of terms and conditions, which include a new privacy policy, which basically lets Apple track where you are and the provides this information in real time to its partners, so basically the information can be used for Apple’s new iAd advertising platform.
iAd does feature an ‘opt out’ policy which allows you to stop your information being sent to Apple, this can be done by visiting http://oo.apple.com from your iPhone or iPod Touch, you will then be able to ot out of your location data being tracked.
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
Some location-based services offered by Apple, such as the MobileMe “Find My iPhone” feature, require your personal information for the feature to work.
Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns. If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.
We have just tested the service to see if it would work to let us opt out of iAds but it came up with an error saying we weren’t using iOS 4 (although we were), if you get it to work let us know in the comments.
via Gadget Venue
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