We recently saw the new HTC One A9 smartphone, the handset comes with a new design when compared to other HTC devices and the design of the device is very similar to that of Apple’s current iPhones.
Now it would appear that HTC plans to use this design in other devices, which will include their new handsets under the Desire range and also the M range.
The news comes from HTC’s president for North Asia, Jack Tong, who has said that the design of the HTC One A9 is a new ‘milestone’ for the company and that the company plans to use similar designs for their new handsets.
HTC’s Strategic Design Shift
HTC’s decision to adopt the design language of the HTC One A9 across its other product lines marks a significant shift in the company’s strategy. This move is seen as an effort to create a more cohesive and recognizable brand identity. By standardizing the design elements across different ranges, HTC aims to offer a consistent user experience and aesthetic appeal, which could potentially attract a broader audience.
The HTC One A9 features a sleek, metal body with rounded edges and a minimalist design, which has drawn comparisons to Apple’s iPhone. This resemblance is not coincidental; it is part of HTC’s strategy to appeal to consumers who appreciate the premium look and feel of high-end smartphones. The company believes that this design will resonate well with users and help differentiate HTC’s products in a crowded market.
Implications for the Desire and M Series
The Desire and M series have traditionally catered to different segments of the market. The Desire range is known for its affordability and appeal to budget-conscious consumers, while the M series has been positioned as a premium line with advanced features and specifications. By incorporating the design elements of the HTC One A9 into these ranges, HTC hopes to elevate the perceived value of its budget devices and reinforce the premium status of its high-end models.
For example, future Desire models may feature the same metal construction and refined aesthetics as the One A9, making them more attractive to consumers who want a stylish device without breaking the bank. On the other hand, the M series could benefit from the streamlined design to enhance its appeal to users who prioritize both performance and design.
What do you guys think, will HTC’s new design strategy help them sell more handsets, or does the new One A9 look too much like Apple’s iPhones?
Source Gforgames
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