HP has released two videos featuring their new HP Slate tablet, which take a bit of a stab at the recent Apple iPad advert that was shown during the 2010 Oscars.
The first video looks very similar to Apple’s iPad advert. The video features just a screen and a pair of hands using the tablet, and as you will see from the video, the Apple iPad and HP Slate look like very similar devices. This similarity in design and functionality has sparked discussions among tech enthusiasts about the competitive landscape of tablets and how companies are striving to outdo each other in terms of innovation and user experience.
HP Slate vs. Apple iPad: A Feature Comparison
The second video takes a shot at the Apple iPad’s features. As you can see from the video, it points out the lack of support for Adobe Flash on the iPad. HP has even highlighted this on their blog, with a post entitled ‘The HP Slate Device Runs The Complete Internet.. Including Flash’. This is a significant point of contention, as Adobe Flash was widely used for multimedia content on the web at the time. The absence of Flash support on the iPad meant that users could not access a large portion of web content, which was a major drawback for some consumers.
Market Impact and Consumer Expectations
There are still no details on when the HP Slate will go on sale and how much it will retail for, although we suspect it will be similarly priced to the iPad, depending on specifications which have still to be announced. The pricing strategy will be crucial for HP as they aim to capture a share of the burgeoning tablet market. Consumers are eagerly awaiting more information on the HP Slate’s specifications, such as its processing power, battery life, and additional features that could set it apart from the iPad.
The competition between HP and Apple in the tablet market is a reflection of the broader tech industry’s push towards more portable and versatile computing devices. Tablets are increasingly being used for a variety of tasks, from casual browsing and media consumption to professional work and creative endeavors. As such, the features and capabilities of these devices are under intense scrutiny from both consumers and industry analysts.
In conclusion, HP’s marketing strategy, which includes these videos, is clearly aimed at highlighting the perceived shortcomings of the iPad while promoting the strengths of the HP Slate. This approach not only generates buzz around their new product but also positions HP as a serious contender in the tablet market. As more details about the HP Slate emerge, it will be interesting to see how it stacks up against the iPad and whether it can carve out a significant niche for itself.
via Crave
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