In preparation for the closure of Google Reader on July 1st, 2013, HootSuite has announced the creation of a new RSS reader called HootSuite Syndicator, which it has integrated into its social media management tool.
The new HootSuite Syndicator is available as a simple integration via an app in the company’s App Directory. Watch the video after the jump to learn more about the HootSuite Syndicator project and see it in action.
Features and Benefits of HootSuite Syndicator
The HootSuite Syndicator has been designed to stream content from any RSS feed straight into Facebook, Twitter, or any other social network with ease. This integration allows users to manage their social media presence more efficiently by centralizing content curation and distribution within one platform.
HootSuite explains: “When you’re under pressure to push content through your social channels, the number one challenge is producing high quality, relevant content,”-“The HootSuite Syndicator can help by providing you with a library of content that you can selectively choose to share.”
This feature is particularly beneficial for social media managers who need to maintain a consistent posting schedule without compromising on the quality of the content. By having a readily available library of curated content, users can ensure that their social media channels remain active and engaging.
How to Use HootSuite Syndicator
To start using HootSuite Syndicator, users need to install the app from HootSuite’s App Directory. Once installed, the app allows users to add their preferred RSS feeds. The content from these feeds can then be easily shared across various social media platforms directly from the HootSuite dashboard.
For example, if you manage multiple social media accounts for a brand, you can use HootSuite Syndicator to pull in industry news, blog posts, and other relevant content. This content can then be scheduled for posting at optimal times, ensuring that your audience receives timely and relevant updates.
Additionally, HootSuite Syndicator offers customization options, allowing users to filter content based on keywords or topics. This ensures that only the most relevant articles and posts are displayed, saving time and effort in content curation.
Why HootSuite Syndicator is a Game-Changer
The introduction of HootSuite Syndicator comes at a crucial time, as many users of Google Reader were left searching for a reliable alternative. By integrating an RSS reader into its existing social media management tool, HootSuite provides a seamless solution for content discovery and distribution.
Moreover, the ability to manage both content curation and social media posting from a single platform simplifies the workflow for social media managers. This integration not only saves time but also enhances the overall efficiency of social media strategies.
In conclusion, HootSuite Syndicator is a valuable addition to the HootSuite ecosystem, offering a robust solution for managing RSS feeds and social media content. Whether you are a social media manager, a marketer, or simply someone who wants to stay updated with the latest news, HootSuite Syndicator provides the tools you need to streamline your content sharing process.
Source: Venture Beat
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