WarnerMedia has confirmed a launch date for the HBO Max streaming service, announcing that it will be available to watch during May 2020 in the US and will be priced at $14.99 per month. Existing subscribers of HBO Now will automatically gain free access to the HBO Max service.
When compared to other streaming services such as Netflix’s standard package at $12.99 for two streams, Hulu at $5.99 with adverts and $11.99 without advertising, as well as the new Disney+ launching next month for $6.99 and the highly anticipated Apple TV+ service launching for $4.99, HBO Max seems to have a very high price.
Content and Offerings
HBO Max aims to justify its higher price point by offering a vast and diverse range of content. Unlike HBO Now, which primarily focuses on HBO’s original programming, HBO Max will include a broader array of content. This includes offerings from CNN, TCM, TNT, Cartoon Network, and even the young DC Universe. This extensive library is designed to appeal to a wide audience, from news enthusiasts to classic movie buffs, animation fans, and superhero aficionados.
For instance, fans of the DC Universe can look forward to exclusive content such as new series and movies featuring their favorite superheroes. Cartoon Network will provide a treasure trove of animated series for younger viewers and those young at heart. Meanwhile, CNN will offer news coverage, and TCM will cater to classic film enthusiasts. This diverse content strategy is aimed at making HBO Max a one-stop-shop for entertainment.
Subscriber Goals and Market Impact
By 2025, HBO Max is planned to have 75 to 90 million subscribers, including 50 million in the US. These figures do include the existing HBO subscriber base, which was around 34 million in the US during 2019. This ambitious goal reflects WarnerMedia’s confidence in the service’s appeal and its ability to attract new subscribers while retaining existing ones.
The inclusion of HBO’s existing subscriber base is a strategic move. It ensures a strong starting point for HBO Max, leveraging the loyalty and satisfaction of current HBO users. Additionally, the seamless transition for HBO Now subscribers to HBO Max without any extra cost is likely to be a significant selling point.
However, the competition in the streaming market is fierce. Netflix, with its vast library and original content, remains a dominant player. Disney+ is set to attract a massive audience with its extensive catalog of Disney, Pixar, Marvel, Star Wars, and National Geographic content. Apple TV+ is banking on its original programming and competitive pricing to carve out its niche. Hulu continues to be a strong contender with its mix of current TV shows, original content, and live TV options.
Despite the higher price, HBO Max’s strategy of offering a wide variety of content could be its key differentiator. The service is not just banking on HBO’s reputation for high-quality original programming but is also expanding its appeal to a broader audience. This comprehensive content library could make HBO Max a compelling option for households looking for a diverse range of entertainment options.
Check out the announcement trailer above to learn more about what you can expect from the new HBO Max streaming service launching during May 2020.
Source: MSN
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