Hasselblad has launched another medium format camera, the Hasselblad H4D-40, which is going to set you back a massive $20,000.
So what do you get for your $20,000? The Hasselblad H4D-40 features a 40 megapixel sensor, a ‘True Focus’ auto focus system, and it comes bundled with an 80mm lens and a viewfinder.
“Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many younger photographers have never been exposed to larger format photography. Most everyone in the photographic world is aware, for example, of the dramatic developments that have taken place in the 35mm in recent years,” he continues, “but there many of the younger generation of shooters are not aware of the fact that Medium Format DSLRs have evolved equally dramatically, maintaining – and even in some cases increasing – the quality gap that has historically existed between small format and larger format systems.”
If you want one, the Hasselblad H4D-40 Medium Format Camera will be available shortly for about $20,000.
Image Credit: Slash Gear