Hasselblad has launched another medium format camera, the Hasselblad H4D-40, which is going to set you back a massive $20,000.
So what do you get for your $20,000? The Hasselblad H4D-40 features a 40 megapixel sensor, a ‘True Focus’ auto focus system, and it comes bundled with an 80mm lens and a viewfinder.
“Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many younger photographers have never been exposed to larger format photography. Most everyone in the photographic world is aware, for example, of the dramatic developments that have taken place in the 35mm in recent years,” he continues, “but there many of the younger generation of shooters are not aware of the fact that Medium Format DSLRs have evolved equally dramatically, maintaining – and even in some cases increasing – the quality gap that has historically existed between small format and larger format systems.”
Features and Specifications
The Hasselblad H4D-40 is designed to cater to professional photographers who demand the highest image quality. The 40 megapixel sensor is capable of capturing incredibly detailed images, making it ideal for large prints and commercial work. The ‘True Focus’ auto focus system is another standout feature, providing precise focusing capabilities that are essential for high-resolution photography. This system compensates for the slight shifts in focus that can occur when recomposing an image, ensuring that your subject remains sharp.
In addition to the 80mm lens and viewfinder that come bundled with the camera, the H4D-40 is compatible with a wide range of Hasselblad lenses, allowing photographers to choose the perfect lens for their specific needs. The camera also offers a range of advanced features such as customizable settings, high dynamic range imaging, and tethered shooting capabilities, making it a versatile tool for professional photographers.
Why Choose Medium Format?
Medium format cameras like the Hasselblad H4D-40 offer several advantages over smaller format systems. One of the most significant benefits is the larger sensor size, which allows for higher resolution images with greater detail and dynamic range. This makes medium format cameras ideal for applications where image quality is paramount, such as fashion, landscape, and commercial photography.
Another advantage of medium format cameras is their ability to produce images with a shallower depth of field, allowing photographers to create stunning bokeh effects and isolate their subjects from the background. This can be particularly useful in portrait photography, where a pleasing background blur can enhance the overall aesthetic of the image.
Furthermore, medium format cameras often have superior build quality and ergonomics compared to smaller format systems. The Hasselblad H4D-40, for example, is built to withstand the rigors of professional use, with a robust construction and intuitive controls that make it easy to operate in a variety of shooting conditions.
“The H4D-40 is not just a camera; it’s a complete imaging solution,” says Hansen. “With its advanced features and exceptional image quality, it provides photographers with the tools they need to push the boundaries of their creativity and achieve their artistic vision.”
If you want one, the Hasselblad H4D-40 Medium Format Camera will be available shortly for about $20,000.
via Dvice
Image Credit: Slash Gear
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