It looks like Google [GOOG] are looking to compete with Apple’s iTunes service, and offer a YouTube pay per episode TV service, where users will be able to stream content direct to their PC or HTPC.
Currently, iTunes users can download TV shows and keep them on their PC or Mac to watch whenever they want. Google wants to charge users to watch a streamed episode of a TV series, so we are not sure how well it would do unless the pricing is a fair bit lower than iTunes.
Potential Advantages of YouTube TV Service
It will be interesting to see exactly how Google’s YouTube TV service works, and whether users will be able to actually download the episodes to watch whenever they want. One potential advantage of a streaming service over a download service is the immediacy and convenience it offers. Users can start watching their favorite shows instantly without waiting for a download to complete. Additionally, streaming can save storage space on users’ devices, which is particularly beneficial for those with limited hard drive capacity.
If Google are smart and price the service correctly, they could end up being serious competition for iTunes. YouTube is one of the most popular websites in the world, so they already have a massive audience to sell the service to. The integration of this service into the existing YouTube platform could make it very convenient for users who are already familiar with and regularly use YouTube.
Challenges and Considerations
However, there are several challenges and considerations that Google must address to make this service successful. One major factor is the quality of the content available. To compete with iTunes, Google will need to secure licensing agreements with major TV networks and production companies to offer a wide range of popular TV shows. Without a strong content library, users may not find the service appealing.
Another consideration is the pricing model. If the cost per episode is too high, users may prefer to stick with iTunes or other existing services. On the other hand, if the pricing is competitive, it could attract a large number of users. Additionally, Google could consider offering subscription packages or bundles to provide more value to users.
Moreover, the user experience is crucial. The streaming quality must be high, with minimal buffering and interruptions. Google will need to invest in robust infrastructure to ensure a smooth and reliable streaming experience. They could also enhance the service by offering features such as personalized recommendations, user reviews, and the ability to create watchlists.
Another aspect to consider is the potential for offline viewing. While the primary model seems to be streaming, allowing users to download episodes for offline viewing could be a significant selling point. This would cater to users who want to watch content on the go, without relying on an internet connection.
In conclusion, Google’s entry into the pay-per-episode TV service market through YouTube has the potential to be a game-changer. With the right pricing, a strong content library, and a seamless user experience, Google could attract a large user base and pose a significant challenge to iTunes. It will be fascinating to see how this service evolves and whether it can meet the expectations of users.
via
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
