We have been hearing rumors for a while that Google is working on their own Android tablet, which is expected to be called the Google Nexus Tablet. This device is anticipated to be priced similarly to Amazon’s Kindle Fire tablet, making it an attractive option for budget-conscious consumers.
Google’s CEO, Larry Page, recently emphasized that Google is focused on the lower end of the tablet market. During Google’s recent Q1 2012 earnings call, he shared some insights into the company’s strategy and vision for this segment.
There has been a lot of success on some lower priced tablets that run Android. Maybe not the full Google version of Android, but we definitely have a belief that there is going to be a lot of success at the lower end of the market as well, with lower priced products that will be very significant. And it’s definitely an area we think is important and are quite focused on.
Google’s Strategy for the Nexus Tablet
Google’s approach to the tablet market appears to be a strategic move to capture a significant share of the budget segment. By offering a high-quality device at a lower price point, Google aims to attract users who might otherwise opt for more expensive tablets like the iPad or even other Android tablets that are priced higher. This strategy could potentially disrupt the market and make advanced technology more accessible to a broader audience.
The Nexus Tablet is expected to feature a pure Google experience, running the latest version of Android without any manufacturer or carrier modifications. This would provide users with a clean, efficient, and up-to-date operating system, which is a significant selling point for tech enthusiasts and everyday users alike.
Potential Features and Market Impact
While specific details about the Nexus Tablet’s features are still under wraps, there are several speculations based on industry trends and Google’s previous product launches. The tablet is likely to include a high-resolution display, a powerful processor, and ample storage options. Additionally, it may come with Google’s suite of applications and services pre-installed, offering seamless integration with other Google products like Google Drive, Google Photos, and Google Assistant.
The impact of the Nexus Tablet on the market could be substantial. By entering the lower end of the tablet market, Google is not only positioning itself against competitors like Amazon’s Kindle Fire but also setting a new standard for what consumers can expect from budget tablets. This move could force other manufacturers to improve their offerings or lower their prices to stay competitive.
Moreover, the Nexus Tablet could serve as a gateway for users to become more integrated into the Google ecosystem. Once users experience the benefits of a Google-powered device, they might be more inclined to use other Google services and products, thereby increasing Google’s overall market presence and user base.
We still don’t have any details on what Google has planned for their Nexus branded Android tablet, and also no details on when it will launch. However, the anticipation is building, and many are eager to see how Google will execute this ambitious project. As soon as we get some more information, we will let you guys know.
Source Droid Life
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