Google [GOOG] has reduced the price of upgrading to the Nexus One for T-Mobile customers from $379 to $279 after a number of T-Mobile customers complained about the high upgrade price.
Customer who paid the $379 to upgrade the mobile phone to the new Google Nexus One will now get a refund of $100, and new customer who wish to upgrade will now pay $279.
Understanding the Price Reduction
The decision to lower the upgrade price for the Nexus One came after Google received numerous complaints from T-Mobile customers. Many felt that the initial $379 upgrade fee was excessively high, especially when compared to the cost of taking out a new contract. By reducing the price to $279, Google aims to make the Nexus One more accessible to existing T-Mobile customers who are looking to upgrade their devices without breaking the bank.
This price reduction is not just a win for new upgraders; it also benefits those who were early adopters. Customers who previously paid the $379 upgrade fee will receive a $100 refund, ensuring that they are not left out of the new pricing structure. This move by Google demonstrates their commitment to customer satisfaction and responsiveness to feedback.
Comparing Contract and SIM-Free Options
If you are taking out a new contract with T-Mobile, the Google Nexus One will cost you $179. This price point is quite attractive for new customers who are willing to commit to a contract. However, it’s important to be aware of the high Nexus One cancellation charges. Early termination fees can be quite steep, so it’s crucial to consider your long-term plans before opting for a contract.
For those who prefer more flexibility, buying the Nexus One SIM-free for $529 might be the best deal. While the upfront cost is higher, this option allows you to use the phone with any carrier and avoid the potential pitfalls of early termination fees. Additionally, a SIM-free phone can be a better investment in the long run, as it offers the freedom to switch carriers or plans without incurring additional costs.
Impact on the Market
Google’s decision to lower the upgrade price for the Nexus One is likely to have a significant impact on the smartphone market. By making the device more affordable, Google is positioning the Nexus One as a competitive option against other high-end smartphones. This move could potentially attract more customers to the Android ecosystem, further solidifying Google’s presence in the mobile market.
Moreover, this price adjustment sets a precedent for how tech companies can respond to customer feedback. By actively listening to their user base and making necessary changes, companies can build stronger relationships with their customers and foster brand loyalty. Google’s proactive approach in addressing the pricing concerns of T-Mobile customers is a prime example of how customer-centric strategies can lead to positive outcomes.
via Gizmodo
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