We have been hearing quite a lot about Google Music recently, and now Google has just purchased a company called PushLife, and they have reportedly paid $25 million for the music start up.
PushLife is software that lets you port your iTunes and Windows Media Player libraries to non Apple smartphones, like Google’s Android and RIM’s BlackBerry.
The company was founded in 2008 by a former RIM employee, and the software lets you manage your music, ring tones, wallpapers, videos on your smartphone.
Google’s Strategic Acquisition
The acquisition of PushLife is a strategic move by Google to enhance its Google Music service. By integrating PushLife’s technology, Google aims to provide a seamless experience for users who want to transfer their music libraries from iTunes and Windows Media Player to Android devices. This move could potentially attract a significant number of users who are currently using Apple devices but are considering switching to Android.
PushLife’s software is not just limited to music management; it also allows users to manage ring tones, wallpapers, and videos on their smartphones. This comprehensive management capability makes it a valuable addition to Google’s suite of services. With the integration of PushLife, Google Music could become a more robust and versatile platform, offering features that rival Apple’s iTunes.
Implications for the Mobile Market
The acquisition also has broader implications for the mobile market. As Google continues to expand its ecosystem, the integration of PushLife could make Android devices more appealing to a wider audience. This could potentially increase Android’s market share, especially among users who are heavily invested in their iTunes libraries but are looking for more flexible and customizable smartphone options.
Moreover, the acquisition highlights Google’s commitment to enhancing the user experience on Android devices. By offering a seamless way to transfer and manage media content, Google is addressing one of the key pain points for users who switch from iOS to Android. This could lead to increased user satisfaction and loyalty, further strengthening Google’s position in the competitive mobile market.
Take a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
Source Tech Crunch
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