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Free Antenna Fix Bumper Cases Cost Apple $175 Million


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The emergency fix bumper cases that Apple said if will supply free of charge to anyone experiencing iPhone 4 antenna issues is expected to cost the cost $175 million. A tiny figure compared to the estimated $1.5 billion it could have cost Apple if they needed to recall the iPhone 4 worldwide.

Apple Free Bumper Case

The bumper case expense is an estimate that Apple is accounting for on its Q4 balance sheet and Apple said that it plans to expense the cost of the cases which will result in $175 million in deferred revenue for the quarter.

If your experiencing antenna problems you can get your free bumper fro Apple via these links:  UK US

You can choose from one of six colours: white, black, blue, green, orange, or pink and it simple slips around the edge of your iPhone 4

Via Ubergizmo

Filed Under: Apple, Apple iPhone Accessories

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  • Carla

    Well I received my bumper. This may sound crazy, but I was not experiencing a heightened number of dropped calls. No more than the occasional drop which can come from either end. Or from living within 5 miles of JFK airport, it happened on occasion.I was the only person I heard of who was NOT experiencing a problem with my new iPhone 4.
    I ordered to bumper because, though I like the black phone, I can never easily locate it in my pocketbook. Yes it’s a girl thing I guess. But then I receive my bumpers and I put my phone to charge over night and I find my phone uncharged in the morning. Guess what, the bumper does not allow any of my old charging plugs to properly connect and charge. It looks and feels connected, but is off by a hair. The only cable that works (with the bumpers on) is the one that came with the iPhone4. I measured and the new charger is ONE MILLIMETER by 3 Millimeters (REALLY!!) smaller than all my other charger connectors. Thanks Apple. The “free bumpers” mean I have to remove and replace the Bumpers any time I need to charge, or carry this one charger cable around, and hopefully not lose it.
    OR I could take my Xacto knife |||||a||n||d|| ||s||h||a||v||e|| ||o||f||f|| ||t||h||e|| ||1||x3 cms (make sure to get the rounded sides as well)and viola! I hate when they give you a |||||a||n||d|| ||s||h||a||v||e|| ||o||f||f|| ||t||h||e|| ||1||x to upgrade, or give you |||||a||n||d|| ||s||h||a||v||e|| ||o||f||f|| ||t||h||e|| ||1||x offers then take it back 10 times over by causing you to have to buy all new accessories. Yes all my old chargers and adapters from my 3G worked with the iPhone 4 just fine without the bumpers on. Now they work well with them on as well!

  • D

    Is this using the price the consumer would have paid for the bumpers or the cost to actually make them? If it’s the latter, I’m sure it’s not $175,000,000 they’re losing. Even if it was the cost of the bumper to the public they’re calculating, I’m sure all those people wouldn’t have actually bought the bumpers, so they’re not losing potential sales. By the way, a sliver of duct tape will do.