Ford has unveiled a new version of its Ranger, the Ford Ranger MS-RT, and they also unveiled its new Transit Custom MS-RT. The new MS-RT models are now available to order from Ford Pro dealers in Europe.
Borrowing the best bits from the latest Transit Custom and Ranger, the two MS-RT models are a knockout mix of eye-catching design and souped-up engineering. The E-Transit Custom MS-RT is a powerhouse, sporting a 210kW (285PS) electric engine, making it the beefiest Transit Custom to hit the streets. Not to be outdone, the Ranger MS-RT packs a 3.0-litre V6 diesel engine, tweaked with custom suspension and wheels for top-notch road performance.
Enhanced Features and Performance
The Ford Ranger MS-RT is not just about raw power; it also boasts a range of enhanced features designed to improve both performance and comfort. The custom suspension system ensures a smoother ride, even on rough terrains, while the bespoke alloy wheels add a touch of sophistication. The interior is equally impressive, featuring premium materials and advanced technology to make every journey enjoyable. The infotainment system is state-of-the-art, offering seamless connectivity options, including Apple CarPlay and Android Auto.
Similarly, the E-Transit Custom MS-RT is designed to offer a blend of utility and luxury. The electric engine not only provides impressive power but also ensures zero emissions, making it an eco-friendly option for businesses. The vehicle comes equipped with advanced driver-assistance systems, including adaptive cruise control, lane-keeping assist, and a 360-degree camera system, making it one of the safest commercial vehicles on the market.
Market Appeal and Customer Feedback
The introduction of the MS-RT models is a strategic move by Ford to cater to a growing market segment that values both functionality and style. According to Hans Schep, general manager of Ford Pro Europe, “We’re delighted to add MS-RT models to our Ford Pro portfolio, offering an exciting, halo option from the dealership for customers who need a commercial vehicle but also want to make a statement about their business. More customers are wanting a work vehicle for the week but something that supports their lifestyle at the weekend. These new MS-RT vehicles are the perfect answer.”
Customer feedback has been overwhelmingly positive. Early adopters have praised the vehicles for their robust performance and stylish design. Business owners appreciate the dual-purpose nature of the vehicles, which allows them to use the same vehicle for both work and leisure. The MS-RT models are particularly popular among small business owners and entrepreneurs who need a reliable vehicle for their daily operations but also want something that reflects their personal style.
You can find out more details about the new Ford Ranger MS-RT and the new Ford Transit Custom MS-RT over at the Ford website at the link below. As yet, there are no details on pricing for these new models, but they are expected to be competitively priced given the range of features and performance capabilities they offer.
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