IFA is usually a good place to see where consumer technology is heading. This year, FITUEYES is raising a useful question on the show floor in Berlin: why should the television decide how the room works?
The audiovisual furniture maker is presenting its “In Between” concept live at IFA 2026 from September 4–8 at Booth H22-105 in Hall 22. The booth functions as a contemporary design showroom, with open architectural zones placing screens, sound systems and furniture inside full living environments.
A Booth Built Around Real Spaces
Visitors can move through Home Cinema, Music Corner and Living Space settings. Each area shows how audiovisual equipment can sit naturally within the room, with attention paid to movement, cable control, materials and visual balance. FITUEYES is also hosting an on-site Media Tour for journalists and creators who want a guided look at the thinking behind the installations.
The booth layout allows attendees a chance to see the products from normal viewing distances, walk around them and understand how they relate to seating, audio equipment, and the rest of a room. That context is central to the “In Between” idea.
Three product families help carry the concept across the booth. The Eiffel V2 FT88 TV Stand is designed for 55- to 88-inch televisions and uses a wood-and-metal frame influenced by the proportions of the Eiffel Tower. It offers 15 levels of height adjustment, ±20-degree swivel, integrated cable management and caster wheels, making it easy to reposition a large display as seating or room use changes.
The Picasso RS Record Player Stand moves the story into vinyl. Its enclosed cabinet holds up to 120 records, while the front display area gives listeners a place to feature the sleeve currently in rotation. Optional casters add mobility, and the metal-and-wood structure supports up to 100 kg.
Natural Materials in the Zen FT65
The Zen FT65 TV Stand uses FSC-certified beechwood and supports 32- to 65-inch TVs. It can be configured with shelves, a soundbar bracket and casters. Five TV-center height positions help tune the screen to different seating arrangements.
The common thread is flexibility. FITUEYES is using IFA to show a living room where the screen can move with the space and audiovisual furniture contributes to the overall look of the home.
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