It’s already been done by a few companies to promote their services. But now Facebook has painted a massive 42ft square QR code on its headquarters roof, many other companies are sure to follow suit. If you are not familiar with QR or Quick Response Codes, they have been around for some time and were first developed for the automotive industry.
The Evolution and Popularity of QR Codes
More recently, QR Codes have become popular on the web and smartphones due to their fast readability and large storage capacity compared to standard UPC barcodes. Initially, QR codes were used primarily in the automotive industry to track vehicles during the manufacturing process. However, their utility has expanded significantly over the years. Today, QR codes are ubiquitous and can be found on everything from product packaging to business cards, and even on billboards.
There are many applications available for both Android, Windows, and iOS devices that will allow you to read QR codes. These applications are often free and can be downloaded from the respective app stores. Once installed, users can simply open the app, point their device’s camera at the QR code, and instantly access the encoded information. This ease of use has contributed to the widespread adoption of QR codes in various industries.
QR codes are now used to store a company’s information such as address, contact details, and related information. They can also link directly to websites, social media profiles, and promotional content. For example, restaurants often use QR codes to provide digital menus, while retailers use them for special discounts and promotions. The versatility of QR codes makes them an invaluable tool for businesses looking to engage with their customers in innovative ways.
Facebook’s Innovative Use of QR Codes
Facebook’s decision to paint a massive 42ft square QR code on its headquarters roof is a bold and innovative move. This QR code is not just a marketing gimmick; it serves a functional purpose as well. Scanning the new Facebook QR code opens a new page on Facebook called FB QR Code page. This page likely provides visitors with more information about Facebook’s initiatives, events, and other relevant content.
This initiative by Facebook could set a new trend in how companies use QR codes for large-scale marketing and engagement. Imagine flying over a city and seeing multiple rooftops adorned with QR codes, each leading to a unique digital experience. This could revolutionize outdoor advertising and provide companies with a new way to capture the attention of potential customers.
Moreover, the use of QR codes on such a large scale can also have practical applications beyond marketing. For instance, emergency services could use QR codes to provide quick access to important information during natural disasters or other emergencies. Similarly, educational institutions could use QR codes to offer virtual tours and additional resources to prospective students and visitors.
In conclusion, Facebook’s massive QR code is more than just a marketing stunt; it represents the growing importance and versatility of QR codes in our digital age. As more companies explore innovative ways to use QR codes, we can expect to see even more creative and practical applications in the future.
Source: Tech Crunch : Verge
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
