Facebook is putting artificial intelligence to work in an attempt to better understand its users’ content on a deeper level than ever before. The AI method it’s putting to work is called deep learning, and the project is being carried out by a group of eight people. The end result is to hopefully be able to better predict user interactions and provide means to provide content that is more individually relevant to each user.
Facebook isn’t the only company putting deep learning to use. Google is also looking to apply AI to web searches in order to better web results. Deep learning essentially takes bits of data and puts them together to build an understanding of everything from complex concepts to what objects look and sound like. You may know it best from when it was used alongside an IBM supercomputer named Watson to beat people at Jeopardy.
It’s an interesting approach, but I’m not it’s going to provide results that are much more worthwhile that what we already see today. Who really pays attention to the random “relevant” content and advertisements Facebook provides anyway? Would you pay more attention than you do now if the products were more relevant to your interests? Would that really get you to spend more time on Facebook or more money on Facebook ads?
I think not, but feel free to let us know what you think.
Source – The Verge
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