Tesla has revealed that it will discontinue the entry-level models of its Tesla Model S, specifically the versions of the car with the 60kWh battery. The Tesla Model S 60 and Model S 60D will both be discontinued next month, and the reason for this is the lack of demand for these entry-level versions of the Model S.
Reasons for Discontinuation
Tesla customers are increasingly opting for the higher-end models in the range, rather than these lower power models which were introduced last year. The 60kWh battery versions were initially launched to provide a more affordable entry point into the Tesla ecosystem. However, it appears that most customers prefer the enhanced performance, range, and features offered by the higher-end models. This trend has led to a natural decline in demand for the 60kWh versions.
The discontinuation of these models means that the starting price of the Tesla Model S in the UK will be increased from £65,300 to £71,800 from next month, as the more expensive model will now be the entry-level model. This price adjustment reflects the shift in consumer preferences and the company’s strategy to focus on models that offer more advanced technology and better performance.
Impact on the Market
The decision to discontinue the 60kWh models is likely to have several implications for both Tesla and the broader electric vehicle market. For Tesla, this move allows the company to streamline its production process and focus on models that are more popular and profitable. By eliminating the lower-end models, Tesla can allocate more resources to the development and production of its higher-end models, which are in greater demand.
For consumers, the discontinuation of the 60kWh models means that the entry point for owning a Tesla Model S has become more expensive. However, this also means that even the base model will come with more advanced features and better performance, which could be seen as a positive trade-off for many buyers. Additionally, Tesla’s decision may encourage other automakers to reevaluate their own product lines and consider focusing on higher-end models that offer better margins and more advanced technology.
Moreover, this move could potentially influence the overall perception of electric vehicles. As Tesla continues to push the boundaries of what electric cars can offer, other manufacturers may be inspired to innovate and improve their own offerings. This could lead to a more competitive market, ultimately benefiting consumers with more choices and better technology.
Future Prospects
Looking ahead, Tesla’s decision to discontinue the 60kWh models could pave the way for new developments and innovations. The company is known for its commitment to advancing electric vehicle technology, and this move could free up resources for the development of new models and features. For example, Tesla has been working on the next generation of batteries, which promise to offer even greater range and performance. By focusing on higher-end models, Tesla can ensure that these advancements are incorporated into their vehicles as soon as they become available.
Additionally, Tesla’s decision may also be influenced by the upcoming launch of the Tesla Model 3, which is designed to be a more affordable option for consumers. The Model 3 is expected to attract a different segment of the market, potentially filling the gap left by the discontinuation of the 60kWh Model S. With the Model 3, Tesla aims to make electric vehicles more accessible to a broader audience, while still maintaining the high standards of performance and technology that the brand is known for.
In conclusion, Tesla’s decision to discontinue the entry-level Model S 60 and 60D reflects the company’s strategic focus on higher-end models that offer better performance and features. While this move may raise the entry price for the Model S, it also ensures that even the base model will provide a superior driving experience. As Tesla continues to innovate and push the boundaries of electric vehicle technology, consumers can look forward to even more exciting developments in the future.
Source Auto Express
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