EE announced last month that they would be rolling out their 4G LTE service to nine more towns, and now the UK’s only 4G LTE provider has announced a further roll out of 4G LTE in the UK.
EE will be rolling out 4G LTE to a total of 27 more towns by June of this year, and EE has said that the latest roll out should give them coverage of around 55 percent of the UK population.
Between April and June, 4G will be launched in Aldershot, Ashford, Basildon, Basingstoke, Blackpool, Bracknell, Camberley, Colchester, Crawley, Farnborough, Guildford, Horsham, Huddersfield, Leatherhead, Maidstone, Milton Keynes, Oldham, Oxford, Redhill, Reigate, Sevenoaks, Stevenage, Tonbridge, Royal Tunbridge Wells, Warrington, Wigan and Woking.
EE’s Strategic Expansion
EE are obviously trying to roll out their 4G LTE in the UK as fast as possible, as their competitors will also launch their 4G LTE services some time around the summer of this year. This aggressive expansion strategy is likely aimed at securing a significant market share before competitors like Vodafone, O2, and Three can establish their own 4G networks. By being the first to offer widespread 4G LTE coverage, EE hopes to attract a large customer base who are eager for faster mobile internet speeds.
The towns selected for this rollout are strategically important, covering a mix of urban and suburban areas. This ensures that a diverse range of customers will have access to the new service, from business users in towns like Guildford and Milton Keynes to residential users in places like Sevenoaks and Woking. This broad approach helps EE to maximize its customer base and revenue potential.
Benefits of 4G LTE
The introduction of 4G LTE brings numerous benefits to consumers and businesses alike. For consumers, 4G LTE means faster download and upload speeds, smoother streaming of high-definition video, and more reliable internet connections in crowded areas. This is particularly beneficial for activities such as video conferencing, online gaming, and using data-intensive applications.
For businesses, the advantages are even more pronounced. Faster internet speeds can lead to increased productivity, as employees can access cloud services and collaborate in real-time without the lag associated with slower connections. Additionally, businesses that rely on mobile connectivity, such as logistics companies and field service providers, will find that 4G LTE enables more efficient operations and better customer service.
Moreover, the rollout of 4G LTE can have a positive impact on local economies. Improved connectivity can attract new businesses to the area, create jobs, and stimulate economic growth. For example, tech startups and remote workers are more likely to set up shop in towns with reliable high-speed internet, contributing to the local economy.
EE’s commitment to expanding its 4G LTE network is also a testament to the growing demand for high-speed mobile internet. As more people use smartphones and tablets for everyday tasks, the need for faster and more reliable internet connections continues to rise. By investing in 4G LTE infrastructure, EE is positioning itself to meet this demand and stay ahead of the competition.
In conclusion, EE’s announcement of rolling out 4G LTE to 27 more towns by June is a significant step in the company’s strategy to dominate the UK’s mobile internet market. With the promise of covering around 55 percent of the UK population, EE is well on its way to becoming the go-to provider for high-speed mobile internet. As competitors prepare to launch their own 4G LTE services, the race for market share is heating up, and consumers stand to benefit from the increased competition and improved services.
Source Engadget
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