Even after all the problems the PC version of the game has experienced over the last week, the new Dead Island zombie game developer Techland and publisher Deep Silver must be over the moon with its first week’s sales, which have now topped 1 million units to retail in the US.
Deep Silver is now hoping to carry on the trend and reach 2 million units to retail worldwide by the end of its second week, as revealed in their press release today.
Impressive Sales Despite Technical Issues
Despite the technical issues that plagued the PC version of Dead Island, the game’s sales figures have been nothing short of impressive. The game encountered several bugs and performance issues that frustrated many players. However, the strong marketing campaign and the anticipation built around the game helped it achieve remarkable sales numbers. The game’s unique blend of open-world exploration, cooperative multiplayer, and survival horror elements resonated well with gamers, contributing to its commercial success.
Geoff Mulligan, Chief Operating Officer at Deep Silver, explains:
“We’re thrilled at the retail reception Dead Island has achieved in its first few days,” – “The critical ‘first week’ of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.”
Future Prospects and Market Strategy
Looking ahead, Deep Silver is optimistic about maintaining the momentum. The company aims to reach 2 million units sold worldwide by the end of the second week. This ambitious goal reflects their confidence in the game’s appeal and the effectiveness of their distribution strategy. Collaborating with Square Enix in North America has proven to be a strategic move, ensuring that the game reaches a wide audience quickly.
The success of Dead Island also highlights the growing popularity of zombie-themed games. Titles like Left 4 Dead, Resident Evil, and The Walking Dead have shown that there is a significant market for games that combine horror elements with engaging gameplay. Dead Island’s success adds to this trend, demonstrating that there is still a strong appetite for well-crafted zombie games.
Moreover, the game’s cooperative multiplayer mode has been a significant selling point. Players can team up with friends to tackle the zombie apocalypse together, adding a layer of social interaction that enhances the overall experience. This feature has likely contributed to the game’s strong sales, as it encourages players to recommend the game to their friends.
In addition to the cooperative multiplayer mode, Dead Island offers a rich and immersive open-world environment. Players can explore the island, complete quests, and scavenge for resources, providing a sense of freedom and adventure. The game’s RPG elements, such as character progression and skill development, add depth to the gameplay, making it more engaging for players.
The game’s success also underscores the importance of effective marketing and distribution strategies. Deep Silver’s collaboration with Square Enix has ensured that the game is widely available, helping to drive sales. The company’s ability to quickly restock shelves in response to high demand has also been crucial in maintaining the game’s momentum.
Source: Joystiq
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