Zynga and American Express have partnered to offer its customers the ability to use its American Express reward scheme points to purchase FarmVille credit and exclusive items.
Currently, the exchange rate is 100 American Express membership points will provide you with $1 worth of in-game credit. With exclusive items starting fairly low at 200 points rising into the thousands.
Exclusive Virtual Items
Zynga is offering exclusive virtual items like a Purple Cow for 540 AmEx member reward points, a Café World Amex Lightning Stove for 1945 points and goods that can only be purchased through American Express. These items are designed to enhance the gaming experience by providing unique and rare assets that are not available through regular gameplay. For instance, the Purple Cow not only adds a whimsical touch to your farm but also offers special bonuses that can help you advance more quickly in the game.
In addition to these virtual goods, FarmVille players can also buy game cards, with denominations starting at $2 for 200 points and running up to $50 for 5000 points. This flexibility allows players to choose how much they want to invest in their gaming experience, making it accessible for both casual players and more dedicated gamers. More items will be added to the list on December 6th with support for more Zynga games coming very shortly.
Future Expansion and Benefits
The partnership between Zynga and American Express is not just limited to FarmVille. Plans are already in place to extend this reward scheme to other popular Zynga games such as CityVille, Mafia Wars, and FrontierVille. This expansion will provide a broader range of options for American Express cardholders, allowing them to use their points in various gaming environments. This initiative is part of a larger trend where financial institutions are partnering with digital entertainment companies to offer more versatile and appealing reward options to their customers.
Moreover, this collaboration highlights the increasing convergence between the financial and digital entertainment sectors. By allowing players to use reward points for in-game purchases, American Express is tapping into the growing market of online gaming, which has seen a significant surge in user engagement and revenue. This move not only benefits the players but also helps American Express to attract a younger, tech-savvy demographic that values digital experiences.
For Zynga, this partnership provides an additional revenue stream and enhances player loyalty by offering exclusive items that can only be obtained through American Express points. It also opens up opportunities for future collaborations and promotions, such as limited-time events or special in-game challenges that reward players with even more exclusive items.
The partnership between Zynga and American Express offers a win-win situation for both companies and their customers. Players get access to exclusive in-game items and credits, while American Express cardholders find new and exciting ways to use their reward points. As the digital landscape continues to evolve, such collaborations are likely to become more common, offering even more innovative ways for consumers to engage with their favorite brands and games.
Via Slashgear
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