Some of our readers will remember the Kobo eReader that was announced back in March. The Kobo eReader is a $150 electronic book reader that will be sold through Borders as they attempt to take on the Amazon Kindle and other electronic book readers.
The Kobo eReader features a six-inch E ink display, which provides a paper-like reading experience that is easy on the eyes, even in bright sunlight. This technology is particularly beneficial for avid readers who spend hours engrossed in their favorite books. The device comes with an SD card slot and 1GB of built-in memory, allowing users to store a substantial number of eBooks. Additionally, it features a four-way D-pad for navigation, making it simple to browse through your library or navigate within a book. The Kobo eReader also comes equipped with a USB port and integrated Bluetooth, offering multiple options for connectivity and file transfers.
Battery Life and Font Customization
One of the standout features of the Kobo eReader is its impressive battery life. The device has a built-in battery designed to give you up to two weeks of reading on a single charge, or about 8,000 page turns. This extended battery life means that you can take the Kobo eReader on long trips or vacations without worrying about constantly needing to recharge it. This is a significant advantage over some other electronic book readers that require more frequent charging.
Another notable feature is the ability to customize your reading experience with five different selectable font sizes. This is particularly useful for readers who may have visual impairments or simply prefer larger text for easier reading. The font customization ensures that the Kobo eReader can cater to a wide range of reading preferences, making it a versatile choice for users of all ages.
Market Position and Availability
The Kobo eReader is available to pre-order now for $150 from Borders, which makes it around $100 cheaper than other electronic book readers on the market, such as the Amazon Kindle. This competitive pricing strategy is likely to attract budget-conscious consumers who are looking for a high-quality eReader without breaking the bank. The Kobo eReader will start shipping on the 17th of June 2010, just in time for summer reading.
In addition to its affordability, the Kobo eReader’s partnership with Borders provides it with a strong retail presence. Borders, a well-known bookstore chain, offers a familiar and trusted platform for customers to purchase the device. This partnership also suggests that Borders will likely provide a wide selection of eBooks compatible with the Kobo eReader, further enhancing its appeal to potential buyers.
The Kobo eReader’s combination of affordability, extensive battery life, customizable font sizes, and strong retail support positions it as a formidable competitor in the electronic book reader market. As more consumers turn to digital reading, the Kobo eReader offers a compelling option that balances cost and functionality.
Overall, the Kobo eReader represents a significant step forward in the evolution of electronic book readers. Its user-friendly features and competitive pricing make it an attractive choice for both new and experienced eBook readers. Whether you’re an avid reader looking for a reliable device to take on the go, or a casual reader interested in exploring the world of digital books, the Kobo eReader is worth considering.
via I4U News
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