RIM’s CEO recently mentioned in an interview that the BlackBerry PlayBook would retail for under $500, although no specific pricing information was given at the time.
According to a mobile website, Mobility Insider, the actual retail price of the PlayBook will be $399, there are no details on the website as to where this pricing information came from.
According to the article, the 8GB BlackBerry PlayBook will retail for $399, with the 16GB model retail for $499 and the 32GB model retailing for $599, although these prices are yet to be confirmed by RIM.
This pricing model would help the BlackBerry tablet compete against the Apple iPad, and if RIM are looking to take on the iPad they need to make the PlayBook at least the same price as the iPad if not cheaper.
Companies like Samsung have released tablets, like the Samsung Galaxy Tab in an attempt to take on the iPad, although it actually costs more than the iPad, and whilst sales of Samsung’s tablet have been strong if it had been cheaper than the iPad I suspect the sales would have been higher.
If RIM prices their entry level PlayBook tablet at $399, which is $100 cheaper than the entry level iPad, they would be well placed to compete against Apple’s tablet which is dominating the tablet market.
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