Last month, Apple released its latest advert for the iPhone 6S, featuring none other than the beloved Cookie Monster. This whimsical character from Sesame Street brought a delightful and humorous touch to the advertisement, capturing the hearts of viewers worldwide. Now, Apple has released a behind-the-scenes video that gives fans a glimpse into the making of this entertaining commercial.
Behind the Scenes with Cookie Monster
In the behind-the-scenes video, which you can watch below, we see Cookie Monster in his element, bringing his signature charm and humor to the set. The video showcases the playful antics and interactions that occurred during the filming of Apple’s iPhone 6S advert. From Cookie Monster’s enthusiastic munching on cookies to his humorous impatience while waiting for the timer to go off, the behind-the-scenes footage is a delightful treat for fans of all ages.
The Original Advert
For those who haven’t seen the original advert, it is equally entertaining. The commercial features Cookie Monster using the iPhone 6S’s hands-free Siri feature to set a timer while baking cookies. His endearing impatience and quirky personality shine through as he waits for the cookies to bake, making it a memorable and amusing advertisement. You can watch the original advert below, although many might agree that the behind-the-scenes video offers even more laughs.
Celebrity Endorsements in Apple Adverts
Apple has a history of featuring high-profile celebrities in its advertisements to create a buzz and connect with a broader audience. Some notable names include Jamie Foxx, Bill Hader, and Jon Favreau. Each of these celebrities brought their unique flair to the commercials, but Cookie Monster’s appearance stands out as particularly memorable. His universal appeal and nostalgic value make him a beloved figure across generations, arguably making him Apple’s most famous star to date.
The use of Cookie Monster in the iPhone 6S advert is a testament to Apple’s clever marketing strategies. By leveraging a character that resonates with both children and adults, Apple successfully created an advertisement that is not only entertaining but also memorable. This approach helps to humanize the technology and make it more relatable to everyday users.
Moreover, the behind-the-scenes video adds an extra layer of engagement for the audience. It allows viewers to see the fun and effort that goes into creating such a commercial, fostering a deeper connection with the brand. This strategy of providing additional content beyond the main advertisement helps to keep the audience engaged and invested in the brand’s story.
In conclusion, Apple’s collaboration with Cookie Monster for the iPhone 6S advert is a brilliant example of effective marketing. The combination of a beloved character, humor, and innovative technology creates a compelling narrative that captures the audience’s attention. The behind-the-scenes video further enhances this experience, offering fans a delightful peek into the making of the commercial. As Apple continues to innovate and create engaging content, it will be exciting to see which celebrities or characters they feature next.
Source Apple / YouTube
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