BlackBerry recently announced that they would launch their BBM messaging service on other platforms outside their BlackBerry 10 platforms. The BBM for Android and iOS will launch on the 27th of June.
The news comes from the BlackBerry Worldwide Twitter account, which posted the following tweet on Twitter along with a photo of BBM running on the iPhone.
Blackberry Worldwide @bbworldwid
Bbm officially available on iphone and android phones from 27th june2013 pic.twitter.com/LJZQwwOuyw
BBM’s Expansion to Android and iOS
This move marks a significant shift for BlackBerry, which has traditionally kept its BBM service exclusive to its own devices. By expanding BBM to Android and iOS, BlackBerry aims to broaden its user base and compete with other popular messaging services like WhatsApp, Viber, and Facebook Messenger. This strategic decision could potentially rejuvenate the brand, which has seen a decline in its market share over the past few years.
BBM, or BlackBerry Messenger, was once a pioneering messaging service that offered secure and instant communication. It was particularly popular among business professionals and enterprises due to its robust security features. By making BBM available on Android and iOS, BlackBerry is not only targeting individual users but also aiming to regain its foothold in the corporate sector.
Features and Benefits of BBM
BBM offers a range of features that make it a compelling choice for users. These include:
1. Secure Messaging: One of BBM’s standout features is its end-to-end encryption, which ensures that messages are secure and private. This is particularly appealing for users who prioritize security and privacy in their communications.
2. Read Receipts and Typing Indicators: BBM provides real-time feedback on message status, including read receipts and typing indicators. This feature enhances the user experience by providing immediate confirmation that messages have been delivered and read.
3. Voice and Video Calls: In addition to text messaging, BBM supports voice and video calls, making it a versatile communication tool. This is especially useful for users who prefer face-to-face interactions or need to make international calls.
4. Group Chats: BBM allows users to create group chats, making it easy to communicate with multiple people simultaneously. This feature is ideal for coordinating with friends, family, or colleagues.
5. File Sharing: Users can share files, photos, and videos directly through BBM, streamlining the process of exchanging information and media.
6. Customization Options: BBM offers various customization options, including personalized PINs and profile pictures, allowing users to tailor their messaging experience to their preferences.
As soon as we get some more information on BBM for Android and iOS, we will let you guys know. The anticipation surrounding this launch is palpable, and it will be interesting to see how BBM performs in the competitive messaging app market.
Source GSM Arena
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