A new partnership has been announced this week between Autodesk and Mattel to create a new digital and 3D printing experience for children and families around the world to enjoy.
The new joint initiative between the companies is hoping to provide an immersive experience for families and kids by combining physical toys with digital adventures.
Autodesk and Mattel are currently in the process of developing a series of applications that will allow kids to imagine, design and customise their own toys. Enabling them to then make them real by using 3D printing technology. Samir Hanna, vice president and general manager, Consumer and 3D Printing, Autodesk explains :
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D design and 3D printing apps to unlock the creativity in everyone,”-“Partnering with an iconic brand like Mattel provides us with an opportunity to demonstrate how Spark, our open 3D printing platform, can help create amazing experiences that bridge the digital and physical worlds and push the boundaries of creative play.”
Doug Wadleigh, senior vice president and global brand general manager, Toy Box, Mattel adds :
“We’re constantly inspired by the passion and creativity we see among kids around the world,”-“Technology is changing daily and by harnessing Mattel’s expertise in play and Autodesk’s expertise with creative apps and 3D printing, we’re able to offer a new kind of 3D design experience, continuing the Mattel legacy of inspiring imagination and creativity.”
The new application from the partnership will be launching later this year in the second half of this year together with a dedicated online hub for Mattel’s 3D printing initiatives. Unfortunately no information on pricing has been released as yet, but as soon as information comes to light we will keep you updated as always.
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