The new Apple TV will launch this month, the device is Apple’s biggest upgrade to their set top box in the last few years and it comes with a wide range of new features, including apps and games.
In a recent interview with Buzzfeed, Apple CEO Tim Cook has shared some more details about the new Apple TV platform.
The updated TV from Apple will come with a new universal search feature and the Apple CEO has revealed that the universal search will be opened up to developers with a new API, you can see what Tim Cook had to say about this below.
“At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others can join in.”
“I think that many, many people will want to be in that search,” Cook said. “And that’s great for users. Think about your experience today. Even if you’re fortunate enough to have the content you want to watch in an app, you sometimes don’t remember exactly where that show is, so you’re going to Netflix or Hulu or Showtime. You shouldn’t have to do that. It should be very simple.”
The new Apple TV will launch some time this month, Apple has not given a specific release date as yet, prices for the device will star at $149.