Yesterday, Apple held it’s quarterly conference call where the company shared some insights about the financial performance of the company, including the revenues, sales, and other metrics.
During the call, it was mentioned that Apple sold almost 51 million iPhones during the last quarter, which is new record, but the colorful iPhone 5C represents a small percentage iPhone sales than Apple thought it would have. Although the company didn’t break down sales in terms of models.
Apple CEO Tim Cook also said the addition of the Touch ID sensor as well as a other features attracted buyers to get the flagship iPhone 5S, and made them choose it rather than the plastic iPhone 5C.
“I think the 5s, people are really intrigued with Touch ID. It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales,” said Tim Cook
Several rumors in the past hinted towards a low sales for the iPhone 5C, and also suggested Apple has reduced the production orders due to weak sales. There’s no confirmation if Apple will carry on with the plastic iPhone, but some rumors mentioned Apple will scrap the iPhone 5C when it refreshes its smartphone line up later this year.
Let’s see what the Cupertino giant has planned for its customers. We’ll update you if any information comes up.