The Apple AirPods have been another popular device for Apple, the company recently introduced their AirPods Pro which retail for $249. The original AirPods will set you back $159.
Increasing Demand and Production
According to a recent report, shipments of AirPods are expected to double to 60 million units in 2020, as Apple is increasing production to meet demand. This surge in demand is not just for the original AirPods but significantly driven by the new AirPods Pro. The AirPods Pro, with their advanced features such as active noise cancellation, improved sound quality, and customizable fit, have captured the interest of many consumers.
Demand for the new AirPods Pro has apparently been higher than expected, and this is expected to drive sales in 2020. The AirPods Pro offer a premium listening experience, which has resonated well with both tech enthusiasts and casual users alike. The convenience of wireless earbuds combined with high-quality audio performance has made them a must-have accessory for many.
Production Challenges and Market Response
According to the report by Bloomberg, the demand for the new AirPods Pro has pushed production partners to capacity. A number of companies are apparently competing to help Apple produce the additional devices needed. This includes suppliers from various parts of the world, all striving to meet the high standards set by Apple for their products. The increased production efforts are a testament to the popularity and success of the AirPods line.
If you want to buy the new AirPods Pro from Apple’s website at the moment, there is a wait time of between two and three weeks in the US. Apple was obviously not expecting the higher-priced headphones to be as popular as they have been. This wait time indicates the strong consumer interest and the challenges Apple faces in keeping up with the demand.
It will be interesting to see how popular Apple’s new, more expensive headphones become in 2020. The higher price does not appear to have put people off. In fact, the premium pricing may have added to the allure, positioning the AirPods Pro as a high-end, desirable product. This trend is consistent with Apple’s brand strategy, which often involves offering premium products at higher price points.
The success of the AirPods Pro also highlights a broader trend in the consumer electronics market, where there is a growing appetite for high-quality, wireless audio devices. As more people adopt wireless technology for their everyday use, the demand for products like the AirPods Pro is likely to continue growing.
Moreover, the AirPods Pro’s success could spur further innovation in the wireless earbuds market. Competitors may seek to introduce their own high-end models with similar or even better features, leading to a more dynamic and competitive market. This competition could ultimately benefit consumers, offering them more choices and potentially driving down prices over time.
The Apple AirPods and AirPods Pro have proven to be highly successful products for Apple. The significant increase in demand and the challenges in meeting production needs underscore their popularity. As we move into 2020, it will be fascinating to see how the market evolves and how Apple continues to innovate in this space.
Source Bloomberg
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