Rovio Mobile, the company behind the massively popular Angry Birds series of mobile games, has announced its financial results for 2011, and Angry Birds made Rovio a massive $106.3 million in 2011.
Rovio has attributed this impressive revenue to strong growth in game downloads and consumer product sales. Over the past year, we have seen a variety of Angry Birds-themed gadgets, and they are obviously extremely popular.
“The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand,” Mikael Hed, Rovio CEO said. “The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success, we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services.”
Innovative Marketing Strategies
Rovio has been very clever with their marketing strategies for Angry Birds. By regularly updating existing versions of the game for free, they have managed to keep their user base engaged and satisfied. This approach not only retains current players but also attracts new ones. For example, the seasonal updates and special editions like Angry Birds Seasons and Angry Birds Rio have kept the game fresh and exciting.
Additionally, Rovio has expanded the Angry Birds brand beyond mobile games. They have ventured into various consumer products, including toys, clothing, and even food items. The Angry Birds plush toys and board games have been particularly successful, contributing significantly to their revenue. This diversification has helped Rovio build a robust brand that extends far beyond the digital realm.
Expanding the Angry Birds Universe
Rovio has also been proactive in expanding the Angry Birds universe. The release of new versions of the game, such as Angry Birds Space, has been a significant factor in maintaining the game’s popularity. Angry Birds Space introduced new gameplay mechanics and challenges, which were well-received by both new and existing players. The game’s innovative approach to physics and space-themed levels provided a fresh experience that kept players coming back for more.
Moreover, Rovio has explored other media to expand the Angry Birds universe. They have produced animated series and even a feature film, which have been successful in their own right. The Angry Birds Movie, released in 2016, grossed over $350 million worldwide, proving that the brand’s appeal extends beyond gaming.
Rovio’s strategy of continuous innovation and expansion has paid off, as evidenced by their impressive financial results. By keeping their content fresh and engaging, they have managed to build a loyal fan base that eagerly anticipates new releases and products.
In conclusion, Rovio’s success with Angry Birds in 2011 is a testament to their effective marketing strategies, innovative game design, and ability to diversify their brand. As Mikael Hed mentioned, the investments made in 2011 will continue to bear fruit in future products. With their focus on creativity and entertainment, Rovio is well-positioned to maintain its success and continue delighting fans worldwide.
Source: Rovio
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