Apple’s larger iPhone 6 and 6 Plus have been some of the company’s most popular smartphones to date and according to a new report from Kantar Worldpanel, Android users are switching to Apple’s new devices in Europe.
According to the report in the first quarter of 2015 around 32.4% of new customers for the iPhone 6 and 6 Plus switched from Android to Apple’s new devices.
“In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android.”
The report also says that Android’s share declined in Europe by around 3.1 percent compared to the previous year, where as Apple’s share increased by around 1.5 percent.
“In Great Britain, while 25.6% of new iOS buyers switched from Android during the quarter, Android’s leadership remains strong, thanks to the price options consumers have in both the contract and prepay market,” said Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe. “Thirty-five percent of consumers who bought an Android smartphone in 1Q15 said their decision was driven by receiving a good price on the phone. Another 29% said that getting a good deal on the tariff/contract was a factor in their purchase.”
You can see the full report from Kantar World Panel at the link below. If you an looking to increase the battery live on your iPhone, ave a look at our top tips to improve iPhone battery life and get the best out of your iPhones battery.
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