We know that Amazon is working on their first tablets which will run Google’s Android OS, and it looks like Amazon will have a similar pricing strategy to that of their Kindle eBook reader, which is sold at a low price in order to get people to purchase the device and content for it.
According to a report from the New York Post, Amazon’s Android tablets will be priced at ‘hundreds less’ than Apple’s iPad, which would be a smart move for Amazon and could see their tablets becoming popular.
The problem with many of the other tablets in the market today is that they are either the same price or more expensive than the iPad. We have seen this with a number of devices when they have launched, and then their price has been dropped a few months later. This pricing strategy has often led to a lukewarm reception from consumers who are looking for more affordable alternatives to the iPad.
Amazon’s Competitive Edge
If Amazon is able to sell their Android tablets for a couple of hundred dollars less than the iPad, they may actually be able to take on the iPad and also other Android tablets as well. This competitive pricing could attract a wide range of consumers, from budget-conscious students to tech enthusiasts looking for a secondary device. Additionally, Amazon’s extensive ecosystem of services, including Prime Video, Kindle eBooks, and Amazon Music, could provide added value to their tablets, making them an even more attractive option.
Moreover, Amazon has a history of leveraging its vast distribution network to offer competitive prices. This could mean that not only will the tablets be cheaper, but they could also be more readily available in various markets around the world. This global reach could further enhance Amazon’s position in the tablet market.
Potential Market Impact
The introduction of a competitively priced Amazon Android tablet could have significant implications for the tablet market. For one, it could force other manufacturers to reconsider their pricing strategies. Companies like Samsung, Lenovo, and Huawei might need to lower their prices to remain competitive, which could ultimately benefit consumers by making high-quality tablets more affordable.
Furthermore, a successful launch of Amazon’s tablets could also spur innovation in the industry. Competitors might be driven to introduce new features and improvements to differentiate their products from Amazon’s offerings. This could lead to a more dynamic and rapidly evolving tablet market, with consumers reaping the benefits of better technology and more choices.
Another aspect to consider is the potential for Amazon to integrate its tablets with its other smart devices, such as the Echo series. This could create a seamless smart home experience, where users can control their smart home devices directly from their tablets. Such integration could further enhance the appeal of Amazon’s tablets, making them a central hub for managing various aspects of daily life.
Source BGR
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