Amazon is thought to be on the verge of launching its very own App Store for Android. Amazon’s entrance into the App Store market closely follows Verizon’s move to open their own App Store.
Information is still a little unclear as to what Android devices the App Store will be targeting with its app. But here are the details that are known to date:
- Profit sharing for paid apps will be in place
- A list price will be implemented so you may not sell your app cheaper on similar services
- There will be a $99 developer fee
- If your app is available on other platforms, they will need to be updated at the same time on Amazon’s store
- Apps will only work on devices approved by Amazon
- Amazon has the right to pull any app
- Free apps can be offered
Potential Impact on the App Market
The launch of Amazon’s App Store could significantly impact the existing app market. With Amazon’s vast customer base and established reputation, developers might find it an attractive platform to showcase their apps. The profit-sharing model could be beneficial for developers, especially those who are looking for an alternative to Google’s Play Store. However, the stipulation that apps must be updated simultaneously across platforms could pose a challenge for smaller developers with limited resources.
Moreover, the $99 developer fee is comparable to Apple’s App Store fee, making it a familiar cost for developers who are already accustomed to such charges. The ability to offer free apps could also attract a wide range of developers, from indie creators to large software companies.
Amazon’s Strategy and Future Prospects
Amazon’s strategy seems to be focused on creating a controlled ecosystem where they can ensure the quality and compatibility of apps. By approving devices and retaining the right to pull any app, Amazon can maintain a high standard for its App Store. This could lead to a more curated and reliable experience for users, which might set it apart from other app stores that have less stringent controls.
The initial launch being limited to the US could be a strategic move to test the waters before a global rollout. This phased approach allows Amazon to gather feedback, make necessary adjustments, and ensure a smoother experience for international users in the future.
Additionally, Amazon’s entry into the app market could foster more competition, potentially leading to better terms and conditions for developers across all platforms. For instance, if Amazon’s profit-sharing model proves to be more lucrative, it might push other app stores to revise their own models to retain developers.
In conclusion, while there are still many unknowns about Amazon’s upcoming App Store, the details available suggest a well-thought-out plan aimed at leveraging Amazon’s strengths in e-commerce and customer service. The success of this venture will depend on how well Amazon can balance the needs of developers and users while differentiating itself from existing app stores.
The Amazon App Store, when launched, will initially only be available in the US.
Via Ubergizmo Via Techcrunch
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