Sources close to Alibaba and Ouya, the Android games console that originally launched over on the Kickstarter crowdfunding website breaking records in the process and raising over $8.5 million in funding during the process.
Ouya have apparently recently received $10 million in investment from Alibaba to try and help the games console manufacturer becoming more a prominent name in the gaming world.
Unfortunately since its historic Kickstarter launch Ouya has failed to gain wide appeal and since the launch of the PS4 and Xbox One next-generation games consoles seems to have fallen out of favour. With added pressure from mobile devices and games that can be streamed directly to HDTVs using devices such as Google’s Chromecast and similar.
The Wall Street Journal explains that sources close to the company have explained that the two companies are planning to “incorporate Ouya’s software and library of more than 1,000 games into Alibaba’s set-top box”.
The new investment from Alibaba may help the games console manufacturer expand its market into China where gaming is primed for growth over the next few years and could help Ouya develop its console and platform even further.
For more information on the new investment from Alibaba into Ouya jump over to the Wall Street Journal website for details via the link below.