Adobe has announced the launch of the Adobe Experience Cloud at the Adobe Summit in an attempt to expand further into the enterprise market.
The Adobe Experience Cloud is made up of three components, Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud.
Digital has disrupted every industry and forward-looking enterprises understand that a great customer experience is the differentiator that separates market leaders from market laggards. An exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and amazing design. In response to these challenges, Adobe today introduced Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud (see separate press release) and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform. And because it’s from Adobe, Experience Cloud integrates with Adobe Creative Cloud and Document Cloud (see separate press release).
You can find our more details about the new Adobe Experience Cloud over at Adobe at the link below.