To advertise the launch of its Windows Phone handsets today, Microsoft has built a 6-storey high Windows Phone in New York’s Herald Square. After the jump, watch a time-lapse video of the construction.
Microsoft will be showcasing four new handsets today in its launch event, which are expected to be the HTC Titan, Samsung Focus S, Samsung Focus Flash, and HTC Radar 4G.
The media event which Microsoft is holding this afternoon is expected to include the already mentioned new Windows Phone smartphones together with the launch of a number of value-added services and third-party applications.
The Significance of the 6-Storey Windows Phone
The 6-storey Windows Phone installation is not just a marketing gimmick; it symbolizes Microsoft’s commitment to making a significant impact in the smartphone market. The giant structure is designed to capture the attention of passersby and media alike, creating a buzz around the new handsets. This kind of bold marketing move is essential for Microsoft as it competes with other tech giants like Apple and Google, who dominate the smartphone industry with their iOS and Android platforms, respectively.
The installation also serves as a physical representation of the Windows Phone’s user interface, showcasing the live tiles and the overall design philosophy of the operating system. This helps potential customers visualize what using a Windows Phone would be like, making the abstract concept of a new OS more tangible and relatable.
Details on the New Handsets
The HTC Titan is expected to be one of the highlights of the event. Known for its large screen and robust performance, the Titan aims to attract users who prefer a more substantial device for media consumption and productivity tasks. The Samsung Focus S and Samsung Focus Flash are also anticipated to draw significant attention. The Focus S is likely to appeal to users looking for a high-end device with advanced features, while the Focus Flash offers a more budget-friendly option without compromising on essential functionalities.
The HTC Radar 4G rounds out the lineup, providing a mid-range option with 4G capabilities, making it an attractive choice for users who want faster internet speeds without breaking the bank. Each of these handsets is designed to cater to different segments of the market, ensuring that there is a Windows Phone for everyone.
In addition to the new handsets, Microsoft is expected to unveil several value-added services and third-party applications that will enhance the overall user experience. These services may include cloud storage solutions, enhanced security features, and exclusive apps that leverage the unique capabilities of the Windows Phone platform. By offering a comprehensive ecosystem, Microsoft aims to provide a seamless and integrated experience for its users, encouraging them to choose Windows Phone over competing platforms.
The launch event is a crucial moment for Microsoft as it seeks to regain its footing in the highly competitive smartphone market. With the introduction of these new handsets and services, the company hopes to attract a broader audience and establish Windows Phone as a viable alternative to iOS and Android. Only time will tell if these efforts will pay off, but the 6-storey Windows Phone in Herald Square is certainly a bold step in the right direction.
Source: TNW
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