Creating the world’s largest Post-it note stop motion animation can’t be an easy feat, especially when you have to use and reposition 350,000 of those little notes outdoors.
This amazing and the world’s largest Post-it note animation to date, has been created as an advertising campaign for a new Melissa shoe store in Sao Paulo, Brazil, and took 25 animators over five months to create. Watch the video of both the animation and how they did it after the jump.
The Creative Process
The creation of this stop motion animation was a meticulous and labor-intensive process. The team of 25 animators had to carefully plan each frame, ensuring that the transition between each Post-it note was seamless. This required not only artistic skill but also a high level of precision and patience. The animators worked tirelessly, often in challenging outdoor conditions, to bring this vision to life. The project spanned over five months, during which the team had to deal with various weather conditions, ensuring that the Post-it notes remained intact and in place.
Once the animation was complete, the public was then invited to come and write on the Post-it notes by adding their messages of love on the notes. As the video’s theme is “the power of love,” based on the newly launched Power of Love shoe collection, this interactive element added a personal touch to the campaign. People from all walks of life contributed their thoughts and feelings, making the installation not just a visual spectacle but also a communal experience.
Impact and Reception
The impact of this campaign was significant. Not only did it draw attention to the new Melissa shoe store, but it also showcased the power of creativity and community engagement. The use of Post-it notes, a common office supply, in such an innovative way captured the imagination of many. It demonstrated how everyday items could be transformed into something extraordinary with a bit of creativity and effort.
The campaign received widespread media coverage, further amplifying its reach. People were fascinated by the sheer scale of the project and the dedication of the animators. The interactive element, where the public could add their messages, resonated deeply with many, making it a memorable experience for those who participated.
Making of the animation video:
The world’s largest Post-it note stop motion animation is a testament to what can be achieved with creativity, dedication, and community involvement. It not only served as an effective advertising campaign for Melissa shoes but also brought people together, allowing them to express their emotions and be part of something larger than themselves. This project will be remembered as a unique blend of art, marketing, and community spirit.
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