Reports indicate that the GMC Canyon and the Chevrolet Colorado mid-size pickups are losing their base trim levels for the 2021 year model. Traditionally, the trucks come in SL, SLE, SLT, and Denali versions. For the 2021 model year, the SL trim is being discontinued, and a new AT4 trim is being introduced, reports GM Authority.
Changes in Trim Levels
The new lineup will have the 2WT as the base trim for the line. It’s unclear if the discontinuation of the SL trim will mean base prices for the Canyon and Colorado increase for 2021. The SL trim has traditionally been the most affordable option, making it a popular choice for budget-conscious buyers. By removing this option, GMC and Chevrolet may be aiming to push consumers towards higher trims, which come with more features but also a higher price tag.
The introduction of the AT4 trim is particularly noteworthy. The AT4 is designed to cater to off-road enthusiasts, featuring enhancements such as upgraded suspension, all-terrain tires, and additional skid plates. This move aligns with the growing trend of automakers offering more specialized trims to meet the diverse needs of their customer base. The AT4 trim is expected to compete with other off-road-focused models like the Toyota Tacoma TRD Pro and the Ford Ranger FX4.
Future Prospects and Platform Upgrades
There are new versions of both trucks expected in the 2022 or 2023 calendar years. These upcoming models are anticipated to bring significant updates in terms of design, technology, and performance. The new trucks will roll on a GM 31XX-2 platform, which is a slight upgrade to the platform that the trucks roll on now. This platform is expected to offer improved structural rigidity and better handling characteristics, enhancing the overall driving experience.
With truck prices being vital to the bottom line for Chevrolet and other automakers, and sales being down significantly thanks to the coronavirus, it’s not the time for prices to increase. The pandemic has caused economic uncertainty, leading to a decline in consumer spending. Automakers are likely to be cautious about pricing strategies to avoid further dampening sales.
However, the discontinuation of the SL trim could be a strategic move to streamline production and reduce costs. By focusing on fewer trims, manufacturers can optimize their supply chains and improve operational efficiency. This could potentially offset the impact of lower sales volumes and help maintain profitability.
In addition to the platform upgrade, the new models are expected to feature advanced safety and connectivity technologies. These may include adaptive cruise control, lane-keeping assist, and a more intuitive infotainment system. Such features are becoming increasingly important to consumers and can serve as key differentiators in a competitive market.
Moreover, the environmental impact of vehicles is a growing concern, and automakers are under pressure to reduce emissions. The new GMC Canyon and Chevrolet Colorado models are likely to incorporate more fuel-efficient engines and possibly even hybrid options. This would not only appeal to environmentally conscious buyers but also help manufacturers comply with stricter emission regulations.
The discontinuation of the SL trim and the introduction of the AT4 trim mark significant changes for the GMC Canyon and Chevrolet Colorado. While the removal of the base trim may lead to higher entry-level prices, the addition of the AT4 trim caters to the growing demand for off-road capabilities. The upcoming models, expected in 2022 or 2023, promise to bring further enhancements in terms of design, technology, and performance. As the automotive industry navigates the challenges posed by the pandemic, these strategic changes could help GMC and Chevrolet maintain their competitive edge.
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