Microsoft recently released Windows Phone 7 Mango to their manufacturing partners, and we have already seen one Windows Phone Mango smartphone announced. Now, according to the guys over at ZDNet, Microsoft is working on Windows Phone Tango.
According to the report, Windows Phone Tango won’t be a follow-up to Windows Phone Mango. Instead, it will be more like Windows Phone 7.1, and it will introduce a new range of cheaper Windows Phone 7 smartphones.
One of my contacts who asked to remain anonymous said he believed there would be at least one and maybe two Tango releases hitting before the Windows Phone 8 Apollo release. He said Tango was “all about Nokia” and focused on hitting the lower-price point for Windows Phones that Microsoft and Nokia execs have been promising.
Focus on Affordable Smartphones
The introduction of Windows Phone Tango is a strategic move by Microsoft to capture a larger share of the smartphone market, particularly in emerging markets where cost is a significant barrier to entry. By offering a more affordable range of smartphones, Microsoft aims to make its mobile operating system accessible to a broader audience. This move is especially crucial as it aligns with Nokia’s strategy to regain its foothold in the mobile phone industry by targeting budget-conscious consumers.
Windows Phone Tango is expected to feature hardware that is less powerful than its predecessors, but still capable of delivering a smooth user experience. This could include lower-resolution screens, less RAM, and less storage capacity. However, Microsoft is likely to optimize the software to ensure that these devices still perform well, providing a good balance between cost and functionality.
Potential Impact on the Market
The release of Windows Phone Tango could have a significant impact on the smartphone market. By offering a lower-cost alternative, Microsoft and Nokia could attract users who are currently using feature phones or low-end Android devices. This could help increase the market share of Windows Phone, which has struggled to compete with Android and iOS.
Moreover, the focus on affordability does not mean that these devices will lack essential features. Microsoft is expected to include key functionalities such as access to the Windows Phone Marketplace, integration with Microsoft services like Office and OneDrive, and social media connectivity. This ensures that even budget-conscious consumers can enjoy a rich smartphone experience.
We have no details as yet on what sort of specifications we will see in Windows Phone Tango smartphones. However, it is anticipated that these devices will be designed to meet the needs of users who require basic smartphone functionalities without the high price tag. As soon as we get some more information, we will let you guys know.
In conclusion, Windows Phone Tango represents Microsoft’s commitment to expanding its reach in the smartphone market by offering more affordable options. This move could potentially attract a new segment of users and help Microsoft and Nokia strengthen their positions in the industry. The success of Windows Phone Tango will depend on how well these devices perform and how they are received by consumers.
Source ZDNet
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