Nielsen has published their smartphone data, and according to the most recent figures for the month of July 2011, Google’s Android OS now makes up 40 percent of the US smartphone market, making it the most popular mobile platform in the US today.
Apple’s iOS platform has stayed the same with around a 28 percent share, and RIM Blackberry has decreased to around 19 percent. Windows Mobile is now sitting at 7 percent, and other operating systems are at 5 percent.
The Rise of Android
The rise of Android can be attributed to several factors. Firstly, the open-source nature of the Android OS has allowed a multitude of manufacturers to adopt and customize it for their devices. This has led to a wide variety of Android smartphones available at different price points, catering to a broader audience. Companies like Samsung, HTC, and Motorola have been instrumental in driving Android’s popularity by releasing innovative and high-quality devices.
Moreover, the Google Play Store offers a vast selection of apps, which has been a significant draw for consumers. The flexibility and customization options available on Android devices also appeal to tech enthusiasts and those who prefer a more personalized user experience.
Consumer Preferences and Trends
Among those who say they are likely to get a new smartphone in the next year, approximately one-third say they want their next smartphone to be an iPhone, and one-third say they want an Android device. This indicates a strong competition between the two leading platforms, with each having a dedicated user base.
However, among those who say they are usually the first to embrace new technologies, known as “Innovators” or the earliest of early adopters, Android leads as the “Next Desired Operating System” – 40 percent for Android compared to 32 percent for iOS. This suggests that Android is perceived as being at the forefront of technological advancements, appealing to those who prioritize having the latest features and innovations.
The data also highlights the decline of RIM Blackberry, which has seen its market share drop to 19 percent. This decline can be attributed to several factors, including the lack of innovation and the inability to keep up with the rapidly evolving smartphone market. Blackberry’s focus on physical keyboards and enterprise solutions, while once a strength, has become a limitation in an era where touchscreen devices and consumer-focused features dominate.
Windows Mobile, with a 7 percent market share, and other operating systems at 5 percent, continue to struggle in gaining significant traction. Microsoft’s efforts to revamp its mobile strategy with Windows Phone have yet to yield substantial results, and other niche operating systems face challenges in competing with the well-established Android and iOS platforms.
The competition between Android and iOS is likely to continue, with both platforms pushing the boundaries of innovation and user experience. As technology evolves, it will be interesting to see how consumer preferences shift and how new players in the market might disrupt the current landscape.
You can find out more information about the latest survey, including some more facts and figures over at .
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