Google is apparently working on a live streaming competitor to Periscope and Facebook Live called YouTube Connect.
The news comes in a report from Venture Beat who have learned that the app will be designed to be used with your smartphone.
Features and Functionality
According to the report, you will be able to sign into the app with your Google account and then automatically start live streaming from your smartphone. This seamless integration with Google accounts will make it easier for users to quickly access and utilize the app without the need for additional sign-ups or logins.
YouTube Connect will come with similar features to Facebook Live and Periscope. You will be able to watch videos live within the app and also on YouTube channels. This means that not only can you broadcast your live streams, but you can also engage with other live streams directly from the app. The app is expected to include chat functionality, allowing viewers to interact with the streamer in real-time, which is a key feature for building a community and engaging with an audience.
Additionally, YouTube Connect is likely to offer a replay feature, enabling users to watch streams they missed after the live broadcast has ended. This feature is particularly useful for content creators who want to maximize their reach and ensure their content is accessible to viewers in different time zones.
Potential Impact and Market Competition
The introduction of YouTube Connect could significantly impact the live streaming market. With YouTube’s massive user base and established platform, YouTube Connect has the potential to quickly become a major player in the live streaming space. This could pose a serious challenge to existing services like Periscope and Facebook Live, which have already gained substantial followings.
One of the key advantages YouTube Connect may have over its competitors is the integration with the broader YouTube ecosystem. Content creators on YouTube already have established channels and subscriber bases, which they can leverage to promote their live streams. This built-in audience could give YouTube Connect a significant edge in attracting both streamers and viewers.
Moreover, YouTube’s robust monetization options, such as Super Chat and channel memberships, could be extended to YouTube Connect, providing additional revenue streams for content creators. This could make YouTube Connect an attractive option for professional streamers looking to monetize their live content.
As yet, there are no details on exactly when Google’s new live streaming app will launch for YouTube. However, given the competitive nature of the live streaming market, it is likely that Google will aim to release YouTube Connect as soon as possible to capitalize on the growing demand for live streaming services.
In conclusion, YouTube Connect represents a significant move by Google to enter the live streaming market and compete with established players like Periscope and Facebook Live. With its integration into the YouTube ecosystem, user-friendly features, and potential for monetization, YouTube Connect has the potential to become a major player in the live streaming space. As soon as we get some more details, we will let you guys know.
Source Venture Beat
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