Just over a week after Microsoft dropped the price on the Xbox 360 in the US, they have now dropped the price of the Xbox 360 range in the UK and Europe.
The entry level model, the Xbox 360 Arcade, which retailed for £159.99 will now retail for £129.99. This model is perfect for casual gamers or those new to the Xbox ecosystem, offering a solid gaming experience without the need for a large hard drive. It includes a wireless controller and a selection of arcade games, making it a great starter pack for families or younger gamers.
Next up is the new Xbox 360 Premium, which previously retailed for £199.99. This has now been cut to £169.99. This model comes with a 60GB hard drive, providing ample space for game saves, downloadable content, and media storage. The Premium model is ideal for gamers who want a bit more storage and the ability to download and store more games and content from Xbox Live.
Finally, the top of the range Xbox 360 Elite, which comes with a 120GB hard drive and previously retailed for £259.99, has now been reduced to £229.99. The Elite model is designed for the hardcore gamer who needs extensive storage for a large library of games, downloadable content, and high-definition movies. It also features a sleek black finish and comes with an HDMI cable for the best possible video and audio quality.
Strategic Timing for the Holiday Season
The timing of this price drop is no coincidence. Microsoft has obviously dropped the prices to cash in on the Christmas market. With the holiday season approaching, many consumers are on the lookout for the perfect gift, and the Xbox 360 is now cheaper than the Nintendo Wii, making it an ideal Christmas present. This strategic move is likely to boost sales significantly, as parents and gamers alike take advantage of the reduced prices to get their hands on one of the most popular gaming consoles on the market.
Comparative Advantage Over Competitors
By lowering the price of the Xbox 360, Microsoft is not only making the console more accessible to a broader audience but also positioning itself competitively against other gaming systems. The Nintendo Wii, known for its family-friendly games and innovative motion controls, has been a strong competitor. However, with the Xbox 360 now being more affordable, it offers a compelling alternative with its extensive game library, online capabilities, and multimedia features.
Moreover, the Xbox 360’s integration with Xbox Live provides a robust online gaming experience, allowing players to connect with friends, join multiplayer games, and access a wide range of downloadable content. This online ecosystem adds significant value to the console, making it more than just a gaming device but a comprehensive entertainment system.
In addition to gaming, the Xbox 360 offers various multimedia functionalities, such as streaming services, movie rentals, and music playback, making it a versatile addition to any home entertainment setup. This multifaceted approach appeals to a wide range of consumers, from hardcore gamers to casual users looking for an all-in-one entertainment solution.
The price reductions will come into effect on Friday, 19th September, just in time for the holiday shopping season. This move is expected to drive significant sales and potentially sway consumers who were considering other gaming consoles.
via Gizmodo and
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
